Email Campaign Reports and Analysis

Детальная аналитика письма

 
Convenient reports and maximum detailing

Use delivery reports to make analysis, detect weaknesses and improve quality of your mailing. The detailed statistics are available in real time including number of opened emails and clicks-through, number of unsubscribes and more. Compare these data with approximate performance indicators provided by eSputnik . Export your reports for more convenient and detailed analysis anytime you need.

 

 

 
 
 
 
RFM analysis in email marketing
 

RFM-анализ

RFM analysis of the contact database

Make your marketing offers really exclusive! Segment your recipients according to their activity: how recently they ordered from you (Recency), how often (Frequency) and how expensive were ordered goods (Monetary). Then, use the gained dataset as a basis to export your contacts to relevant categories for further mailing.

 

Когортный анализ активности подписчиков

Cohort analysis of subscriber's activity

Analyze how long do subscribers gained via different channels stay interested in your emailings. For example, check the behavior of clients involved in period of September sales after 2 months.

 

Динамика активности контактной базы

Dynamics of contact database activity

Analyze your achievements not only within the same one mailing but also over a period of time: check the number of subscribers that received at least one email from you during the last month, and how many of them reacted in any way. Understanding the data on these two criteria you will be able to monitor the engagement of your clients in real-time mode. features an option to monitor your strategic indicators in convenient and easy way.

 
Always keep up on the emailing efficiency