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Natalya Ustymenko

Head of Direct Marketing

New in eSputnik: Updates of August 2020

To be aware of the new functionality and important changes in the eSputnik ESP, read the overview below.

You can find our July news here.

If something isn’t available for your account, please contact our support at support@esputnik.com.

Website Recommendations

Setting up product recommendations in emails and on the website has become available at your personal account since April. In August, the following changes and updates were implemented:

Running A/B Tests

Add A/B testing of recommendations

Now you can:

  • Start A/B testing using 2 to 8 options for tests.
  • Create additional test options based on previous ones.
  • Set your own parameters for each option, such as placements, weight (the percentage of site visitors distributed to a particular option), appearance, algorithm, title.
  • See the status of A/B testing in the general list of recommendations.
  • View the particular variant on the site. To do this, click on the View on page button.

View the recommendation on the page

If you hover over the A/B testing button, a card with Conversion and CTR values ​​will be displayed:

Results preview

  • View analytics of active A/B testing:

Testing report

  • Complete testing by choosing the best variant.

  • View statistics of completed A/B tests:

Testing history

If you click one of the completed tests, you will see detailed statistics, including the history of changes:

Test analytics

Analytics for Recommendations

  • We’ve added a Conversion column in the Recommendations tab.

Conversion rates

  • The principle of displaying large numbers in analytics has been changed:

Displaying reports

Abbreviation rules:

  • 0 – 999 = without reduction;
  • 1000 – 999 999 = reduction by 2 characters + "K";
  • 1 000 000 – 999 999 999 = reduction by 5 characters + "M".

By hovering over a reduced number you can see a tooltip with the full number.

Last post

Appearance Editor

  • Velocity syntax is now highlighted.

  • Autocomplete for displaying variables has been changed. For example, if you input , the system will suggest $!product and display not only standard fields (URL, image URL ...) but also all fields available in your account, including fields from the feed.

Autocomplete

More about Product Recommendations for Website

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Data Sources

Rules for data sources are now available for site algorithms: general, based on visitor data, based on product data.

Adding rules

Creating rules is similar to building conditional groups. You can choose several parameters at once:

New rules

When creating a rule for product categories, you can choose additional IF-THEN conditions. These rules apply to all recommendation products under a given condition:

General conditional rules

For example, if the user has viewed laptops, then show them only accessories in the recommendations.

More on rules


Functionality Updates

Email Editor

Preheader Displaying

Now preheader of the email is displayed in the following sections:

  • Contact list overview by activity;

  • Messages (preview);

  • Bulk report;

  • Single report;

  • Creating campaign/scheduled campaigns.

Preheader display

Upgrade your email marketing

Conditions Tab

The Conditions tab has been added for containers/structures/stripes to add code before and after the modules, e.g., for Velocity. This allows you:

  • To quickly find the tag after which you need to insert Velocity;

  • To reduce the possibility that the code was inserted in the wrong place or deleted by the editor.

Conditions for blocks

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Reports

New Design of Single Reports

We have added:

  • ability to copy the ID on click for all channels,
  • tab with campaigns not sent due to insufficient funds.

Single reports

Filters in Reports

The today option is now available in the filter by period for all reports. 7 days is the default option, you can change the period using the drop-down list.

Single reports

More on reports

Statistics

Now you can see tooltips for the source list in the Contact Growth Overview section (Contacts → Analytics).

Contact Growth Overview

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Workflows

The trigger configuration for running a regular workflow has been expanded:

1. You can choose the start date and the end date of the workflow.

2. You can set the time range for starting the workflow, for example, from 15:00 to 16:00.

3. You can choose the frequency and days of the week on which the workflow launch is possible.

Setting up a regular workflow

4. You can schedule the campaign start according to the number of contacts in the segment.

Conditions in the card

An example:

You need to run the workflow every 2 weeks on Mondays and Tuesdays. You can start the workflow on Wednesday, the first event will come on Monday, then on Tuesday. The counting of two weeks will start from the first arrived event (that is, from Monday).

Example of the workflow settings

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API

Now the ability to get the IDs of imported contacts via /v1/importstatus/{sessionId} is available for the v1/contacts resource.

Why to use it?
When importing contacts into the system, each contact gets a personal ID. It is appropriate to use /v1/importstatus/{sessionId} to get all assigned contact IDs.

In response to transferring contacts using v1/contacts, you will receive an asyncSessionId like this:

{

    "asyncSessionId": "3cc7e577-6baa-4301-832f-3c915626e7e0",

    "id": 0

}

Using a GET request, you can request the status  https://esputnik.com/api/v1/importstatus/3cc7e577-6baa-4301-832f-3c915626e7e0 and get an array of key-value pairs, where

  • key – a contact field that determined the uniqueness of the contact;

  • value – contact identifier.


To order a demo of the system or individual features, write to sales@esputnik.com or click on the link.

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Natalya Ustymenko

Head of Direct Marketing

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