Email Campaign Reports

The eSputnik system starts collecting data right after the campaign has been sent. All the collected data on all campaigns is stored in Campaigns > Reports.

  1. Information on the main page.
  2. Reports on active automated campaigns.
  3. Reports on active manual campaigns.
  4. Reports on completed campaigns.

By the method of sending, campaigns are classified into 2 categories:

  1. Manual (bulk):
  • Sending: one time.
  • Example of use: a time-limited sale.
  • Evaluation of results: the campaign is considered completed as soon as it is sent to the specified contacts. It is recommended to view the report at least three days after sending the email, as most of your active subscribers will have opened and read the email by that time.
  1. Automated (triggered):
  • Sending: regularly, based on a previously set workflow.
  • Example of use: a Birthday congratulation email. The email is sent to each user on the date of their birthday based on the information stored in your database.
  • Evaluation of results: the report is updated each time emails are sent. Emails are sent automatically until you decide to stop the campaign. The campaign is active at the time of evaluation.

1. Information on the Main Page

To see reports on completed and active campaigns, click on Campaigns > Reports.

Information on the main page

The main page has the following parts:

  1. Channels available for reporting. For convenience, this instruction describes only email campaign reports.
  2. Time period of sending: 7 days, 28 days, current month, previous month, all the time, period (custom time).
  3. Search for the necessary campaign by the name or tag.
  4. Export. You can download the Excel file with all the report information to your computer.
  5. Active campaigns that include:
  • automated emails used in a workflow and scheduled to be sent automatically at the moment a user makes a trigger action;
  • manual emails sent at a limited speed. Here, you can see the progress of the emails being sent. As soon as the email is sent to all the specified contacts, it is moved to Completed.
  1. Completed campaigns that include:
  • automated emails that have been suspended and won’t be sent anymore;
  • manual emails already sent to all the specified contacts.
  1. The globe icon attributed to the multilingual campaigns. The number next to it identifies the number of multilingual messages.
  2. The flag icon attributed to the messages used in a workflow.

To see the detailed results for a particular campaign, click on its name in the list.

2. Reports on Active Automated Campaigns

The report is divided into 5 parts:

2.1 General information.

2.2 Email statistics.

2.3 Trigger message result for the selected period.

2.4 Log of message changes.

2.5 Email performance.

Report on the active automated campaign

2.1 General Information

The top part of the report contains the following data:

  • name of the email;
  • start: when the email was sent for the first time;
  • the Stop button: stops the campaign;
  • activity: when the email was sent for the last time;
  • subject line;
  • tags: allow to quickly find and filter emails;
  • email preview: shows how the email is displayed in the Inbox.

General information for the active automated campaign

2.2 Email Statistics

In this part, you can see the email statistics for a chosen period of time:

  • 7 days;
  • 28 days;
  • current month;
  • previous month;
  • all period;
  • period.

For multilingual campaigns, you can sort reports by the language.

 Sort the reports by the language or time period

A click on any of the indicators opens a pop-up window with the corresponding contacts.

By clicking on Export, you can export contacts:

  • into a new segment;
  • send as a CSV file to the email address used to login to eSputnik.

Contact export

2.3 Trigger Message Result for Selected Period

This line graph shows the statistics over the chosen time period. Hover over the graph to see the following percentage:

  • Sent;
  • Unsubscribe rate;
  • Clicked on a link (Click Rate);
  • Spam reports;
  • Bounce rate;
  • Read (Open Rate);
  • Delivered.

Trigger message result for selected period

To see the data for a particular parameter or hide certain parameters, click on the corresponding indicator in the top right corner of the report.

2.4 Log of Message Changes

Here you can see the previous copies of the viewed email, if it has been changed in the launched workflow. The information includes:

  • date of change;
  • message name and subject;
  • actions performed over the previous copy: Clicks table and Clicks map.

Log of message changes

2.5 Email Performance

This part shows the following percentage data on the email performance:

  • Open rate — email opens;
  • Click rate — clicks on all email elements with active links;
  • Click-to-open rate (CTOR) — ratio between link clicks and email opens;
  • Bounce rate — contacts who did not receive the email due to failed delivery: inactive email address, blacklisted email address, etc.
  • Spam — contacts who have reported on spam;
  • Unsubscribe rate — contacts who have unsubscribed.

Email performance

Important! The gray bar displays the preferred rate automatically generated by the system. For Bounce rate, Spam and Unsubscribe rate, the gray bar indicates the acceptable tolerance limit. If it’s exceeded at the moment of the campaign launch, the campaign may be blocked by a moderator.

3. Reports on Active Manual Campaigns

If you send your campaign to a large contact list or at a limited speed, the email will have the status Active until it’s sent to all the specified contacts.

The difference between active automated campaigns and active manual campaigns is that there is the Pause button available for active manual campaigns. You can use it to pause the sending and then restart the campaign.

Report on the active manual campaign

The campaign can be also paused automatically. It happens if:

  • There are insufficient funds in your account.
  • The email has unique promo codes that have expired.

After you fund your account or update the list of promo codes, you can un-pause the campaign by clicking on the Start button.

4. Reports on Completed Campaigns

The report is divided into 3 parts:

4.1 General information.

4.2 Email statistics.

4.3 Email performance.

Report on the completed campaign

4.1 General Information

The first part of the report provides the following information:

  • name of the email;
  • start and finish: when the campaign was launched and when the email was sent to all the contacts;
  • started by user;
  • segments;
  • subject line;
  • select or add tags: you can add tags to your campaign for easy search and filtration;
  • delete report: removes the data from the general list of reports;
  • email preview: shows how the email is displayed in the inbox.

General information

4.2 Email Statistics

This part of the report provides detailed statistics on the campaign performance.

Email statistics

Click on any indicator to see a pop-up window with the corresponding contacts.

Click on any indicator to see the corresponding contacts

By clicking on Export, you can export the corresponding contacts:

  • into a new segment;
  • send as a CSV file to the email address used to login to eSputnik.

Export can be also applied to the contacts that have not performed particular actions over the email. You can export to a new segment those contacts who

  • did not receive the email;
  • did not open the email;
  • made no clicks in the email.

You can send the general report on the above contacts as a CSV file to the email address used to login to the system.

Contact export

4.3 Email Performance

This part of the report is divided into 5 sections:

  • Efficiency;
  • Click map;
  • Response time;
  • Report by domains;
  • Report by segments.

Efficiency

This part shows the following percentage data on the email performance:

  • Open rate — email opens;
  • Click rate — clicks on all email elements with active links;
  • Click-to-open rate (CTOR) — ratio between link clicks and email opens;
  • Bounce rate — contacts who did not receive the email due to failed delivery: inactive email address, blacklisted email address, etc.
  • Spam — contacts who have reported on spam;
  • Unsubscribe rate — contacts who have unsubscribed.

Efficiency

Important! The gray bar displays the preferred rate automatically generated by the system. For Bounce rate, Spam and Unsubscribe rate, the gray bar indicates the acceptable tolerance limit. If it’s exceeded at the moment of the campaign launch, the campaign may not be approved by a moderator.

Click Map Reports

The tab has two parts:

  • click map;
  • table of clicks.

Click Map

Click map report

The click map report shows the percentage of clicks on each link in the email.

Percentage of clicks on each link in the email

Click map reports can show the statistics sorted out by contacts or by clicks:

Statistics by contacts and clicks

  • Statistics by contact shows the percentage of users who clicked on any of the active links in the email. If one user clicked on one link several times, you will see this in the report. The total percentage of clicks can exceed 100%.
  • Statistics by clicks shows the percentage of clicks on each link. The total number of clicks is set to 100% and the report shows the percentage of clicks each link receives.

Table of Clicks

The report shows the number of clicks for each link in the email.

Table of clicks

You can export the contacts who have clicked on every particular link in the email.

The discrepancy between the number of clicks and the number of contacts indicates that some users have clicked on the same link more than once.

Enable Group by URL to create a segment with the same links attributed to different elements in the email.

Response Time

The graph shows at what time users opened the email and clicked on the links in it since the campaign launch. You can select the period be enabling Per 24H or Per week.

Response time

Report by Domains

The report provides statistics on the emails by email domains. It shows the deliverability by individual email domains, and allows to indirectly evaluate the probability of your campaign being marked as spam.

Report by domains

If the open rate for certain email clients differs from other domains and this percentage is significantly lower than it was before — there is a possibility that your messages have been labeled as spam.

Report by Segments

To evaluate the performance within a particular segment or multiple segments for the sent campaign, click on Select segment. In the list that pops up, select the segments you want to see the report for and click on Go to analysis.

Report by segments

Each line shows the statistics for the individual segment. The last line Total for campaign shows the statistics for the entire campaign.