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Marketing automation is automation of all marketing processes across all channels that you use for communication with your subscribers and customers. It includes automation of campaigns for a website, Email, Web Push, Mobile Push, SMS, messengers, and social media as well as their analytics. It can refer to one software or a number of platforms and tools that manage different tasks.
Marketing automation saves time on repetitive tasks and manual routine, also reducing human error. It maximizes the efficiency of all marketing efforts, enabling to achieve a smooth omnichannel experience. It processes and operates a huge amount of data, managing complex tasks faster and more accurately.
Advanced customer segmentation enables to split your typically heterogeneous contact base into more specific segments based on customer personal data and behavior. Such segmentation enables to deliver personalized and targeted offers to the right audience at the right time.
Cost depends on the tools and services you are using, and their number. Each platform has different pricing plans depending on the included functionality. It’s always possible to optimize the cost by switching to the plan that meets your current needs.
Omnichannel allows to provide customers with a smooth shopping experience across all channels. The more satisfying the experience with your brand, the more chances the customer will keep on the conversation and recommend you as a good service.