Security and Compliance

GDPR Compliance


Website integration

How to Configure App Inbox for Websites

App Inbox is another option to communicate with your customers provided by our CDP. It allows the delivery of automatic and manual notifications to their accounts on your site.

App Inbox example

App Inbox example

Setting up App Inbox includes:

  1. Getting authentication token.

  2. Script installation and initialization.

  3. Integration of a widget displayed on the site.

Getting Authentication Token

Send the request from your backend to our API to receive the authentication token (authToken).

Authenticate the request using one of the methods specified in the API instructions, for example, using an API key.

Request method




Request header

Content-Type: application/json

Request body


"email": string,

"phone": string



Response: HTTP 200


“token”: “string”



Response: HTTP 400/401


The request has to contain the known contact fields: email, phone (at least one field is required). Those fields are used for searching a contact in the platform. Afterward, the script uses authToken in requests to our system's server.

You can find additional information about managing contacts in API methods for adding contacts.


  • The token can become invalidated at any moment for security considerations, so you get it more than once. The script renews the token automatically by calling getAuthTokenCallback.

  • If a contact is not in the system, the token is not returned, and the following response comes back instead:


“token”: “”


Script Installation and Initialization

Install and initialize the script on your frontend. Transmit getAuthTokenCallback in the parameters. This shall have the function calling your backend and returning the token.

If you have installed our script to work with web tracking, forms and recommendations, you don’t need to reinstall it. Just add parameters for App Inbox to the initialization call.


eS('init', {RECOMS: true, TRACKING: false, APP_INBOX: true}, {getAuthTokenCallback: () => yourImplementationOfAuthCallback(),  language: 'en', });

Important: Call the `init` initialization command one time at every page loading.

If you have not installed the script before, contact our support team to get it, indicating that you need it for App Inbox.

You can get the script by yourself in the Settings > Web Tracking section.

Go to Settings > Web Tracking

You can learn how to set up a web tracking code here.

Important: Modify the call of the ‘init’ command in the script generated in the Web Tracking section as follows:

instead of


it has to be

eS('init', {APP_INBOX: true}, {getAuthTokenCallback: () =>yourImplementationOfAuthCallback(),  language: 'en', });

Example of a script with initialization:

<script> !function (t, e, c, n) {var s = e.createElement(c); s.async = 1, s.src = 'https://scripts/' + n + '.js'; var r = e.scripts[0]; r.parentNode.insertBefore(s, r); var f = function () {f.c(arguments); }; f.q = []; f.c = function () {f.q.push(arguments); }; t['eS'] = t['eS'] || f; }(window, document, 'script', 'UUID'); </script><script>eS('init', {APP_INBOX: true}, {getAuthTokenCallback: () => yourImplementationOfAuthCallback(), language: 'en', });</script>

Parameters of the Object Passed to our platform's Function





function yourImplementationOfAuthCallback() {

  return new Promise((resolve, reject) => {

      //  place here code with your backend API request, parse token from response and pass it to `resolve` function call 

      resolve('token should be placed here');




type: () => Promise<String>

Asynchronous function called by the script to get authToken. It has to address to the Customer Backend and return Promise




Type: String

ISO 639-1

Integration of App Inbox Widget

To integrate the widget on the site, the user has to provide to our CDP:

In addition, you can submit an SVG file with the desired design of the notification icon (Bell button) and the design of notifications.

Also, you can ask us to develop the design of the bell button and notifications for you.

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