Omnichannel Workflows: Email and Web Push Work Together to Bring Back 92% More Cart Abandoners

Push messaging is one of the fastest and customer-focused marketing channels for customer communications. All you need do to send push notifications is to get website visitors' consent to receive such notifications. After that, you'll retrieve their browser tokens and use them to send personalized notifications. Read more...

How to Detect Bots in Email Marketing Campaigns: GTCbio Case Study

Implementing the best email marketing tools doesn’t necessarily guarantee success. There are many technical challenges to overcome. Among them, email security bots, firewalls and spam filters. Read more...

Case Study: American Retail Company Manages to Unspam in Gmail

What could be worse than to choose email marketing as your destiny... but soon find that all your mailings are spam listed by top email services? The only worse situation is when you can’t escape from the email spam list. Read more...