5 Tips on How to Use Email Automation to Improve Conversion Rates
Email marketing specialists like automated marketing campaigns because they yield good revenues while taking little time to create and manage. One may even say that, having your triggered campaigns set up, you can lay back and watch your sales grow. Sounds like fun, right? Read more...
What is Omnichannel Marketing and How Does It Work?
Omnichannel marketing (also spelled omni-channel marketing) is a cross-channel marketing strategy designed to offer consumers a consistent, seamless shopping experience across a brand. What exactly does this mean, with regard to email marketing? Read more...
Multi-Сhannel, Omni-Сhannel, Cross-Channel, Cross-Device: What Should Marketing Strategists Pick?
The world is changing rapidly, and so are our ways to receive information. Modern buyers want the companies to communicate with them on their own terms: when and where the buyers want it, without being too intrusive and annoying. Read more...
Triggered Emails: How to Increase Conversions and Keep Customers Coming Back
Zapier: a helpful tool for eСommerce projects
Could we make communication with actual and potential clients more efficient, and at the same time to get rid of constant need of situation monitoring? Yes, imagine that, it is possible! Zapier api is usable and convenient tool which allows you to automate many business tasks and get rid of boring routine work. Read more...
Why clients abandon carts?
Cart abandonment is a part of lost profit in any online shop. There are a lot of reasons why users leave website without making a purchase. It can be such an ordinary thing as no door delivery or something more significant as website page download speed or complicated Registration form. Read more...
Best practices for Welcome emails
«You never get a second chance to make a first impression».  Will Rogers Everybody knows the importance of the first impression. Any time somebody enters your shop for the first time, calls you or visits your website, you do your best to make a good impression on your client. Read more...

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