According to Bouncex research, more than 90% visitors usually leave websites without having performed any targeted action.
Yet, this statistics is optimistic - the results of most surveys show disappointing 95%.
What are these tools and how to build an email contact list using them?
1. Subscription and registration via social media
Subscription to email campaigns via Facebook Instant Articles
Subscription forms’ creation has no fundamental differences from the regular procedure: you develop a design style and come up with a heading for your call-to-action button, for example: "Sign up for news", "Subscribe to newsletters" or "Be aware of updates".
Facebook provides the statistics on this button clicks: the number of subscriptions, gender, and age, location.
Registration via social media
2. Traps for those who leave - exit-intent pop-ups
- Where did users come from?
- Is it their first visit?
- What page are they on?
- How many pages did they view?
- What language do visitors use?
- What device do they use?
- What's in their carts?
Will Sulinski, co-founder of Pistol Lake, tells about his experience of cooperation with Sumo:
"I switched to Sumo because I looked for contact list management software that would be simple as a piece of cake.
It turned out that easy installation is not their only advantage. We found that conversion rate was boosted from 0.75% to 9.5%. Sumo significantly increased our business profit. I love them".
4. Collect email addresses via feedback forms
Give the user a bit more freedom. Let him make a decision about the reasons to communicate with you. The main thing is to use your imagination and not be limited to boring "leave your phone number and we will call back..."
We all know how difficult it is to pre-register the visit to a good specialist, whether it's a dentist or a hairdresser. One needs to call, then a long talk to agree on time convenient for both...
The task is not for introverts. So why not make it easier for your potential client, and improve your contact list management?
"Versailles" beauty salon applied a creative approach to the task: a user can ask for a convenient time himself or herself in an interactive mode; then, admin contacts him or her to correct the visit time.
Of course, this is not the reason to send these people a promo mailing. But the first step towards has been already done, and the next time you can ask a client to leave more detailed info about himself.
5. Capturing emails via applications
A bit more complicated approach to the same problem: offer website visitors to download the app to manage all the possible interaction with your service (i.e. your marketing communication channels).
In "I love Beauty" network of beauty salons one can choose not only time but also a specific salon, hairdresser, price list and much more.
Of course, a client has to leave his contact information.
After registering in the app, client’s email address is added to your system. Now, everything depends on your skill!
And finally: it’s possible (and necessary) to combine lists with emails captured offline - for example, using the bill.
If you have a physical store - collect email addresses database there. In this case, it’s useful to motivate not buyers only but also your staff - for example, a bonus depending on the number of captured emails.
We don’t know how employees of this fast food in Odessa are motivated but visitor’s profit is pretty obvious:
P.S. It’s superfluous to remind that you shouldn’t buy the email contact lists, share it or expand in other “black” ways of contact list management.
A personal subscriber’s permission is crucial to start a mutually profitable communication!