Email Marketing

10 rules to compose emails
Email is one of the most popular types of communication between representatives of organizations, firms, companies, individuals on a variety of issues. A lot of emails are being sent every day but not everyone really thinks about correct composition of newsletter for mailing campaign. Read more...
Forbidden methods to build email list
Once again I want to repeat: "The quality of your mailing list is much more important than quantity". Of course, everyone wants to get everything here and now, so people try to collect subscribers for their mailings from everywhere, just like an old man from a fairy tale. Read more...
Proven Ways to Grow Your Email List
The main principle is: mailing should be expected for your client and he must subscribe to it himself. Be careful with email list management: delete the unsubscribed clients from your mailing list in time, clean database from useless contact data, add all the additional info that may help you with mailings. Imagine that you bought a cat in a poke. It’s good if poor animal will hunt mice but it will rather do something bad and run away. So, "stranger database" may behave like this and damage your relations with subscribers instead of desired benefit. In addition, email address list may be blacklisted. Starting the campaign to these addresses you face the risk of significant damage to your IP address reputation or even getting blacklisted. Read more...
Some tools to work with text in emails
As we have agreed before, let’s continue with a short series of articles on helpful newsletter tools. This time it’s a сompilation about working with text and items to decorate the text. If you are looking for something to make subjects or search topics here, I will not even waste my time, it’s enough to advice: Read more...
100+ basic lifehacks for emailing
You can find in Internet so many recommendations like "make your email personal," "motivate to visit your website" etc. Sounds good, but how to do it? Even the advanced marketer would like to have a kind of “crib” to look in and find something useful. Read more...
Why the field “From” is one of the most important letter elements?
Recently, there was an interesting discussion onTwitter about what kind of email address is better to use for email campaigns. I suggest you digging this topic deeper: how the «Sender / From» field can affect your email. Read more...
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