Email Marketing Plan for January 2020: 90+ Engaging Campaign Ideas
It may seem that Thanksgiving, Black Friday, Сhristmas and New Year have deprived customers of all purchasing intentions, and marketers of all creative juices. But don’t let skepticism and procrastination take you down. The brand image is being built all year round, and your silence and inactive marketing performance may result in too soon oblivion: your competitors would be happy to lure away some of your customers.
To not let it happen, check our email ideas calendar for January and start planning. Marketing is always in season, so find one or two events than resonate with your business and schedule some creative messages to go out.
Day Holidays and Events to Look for in January 2020
Global Family Day
New Year's Day (Gregorian calendar)
Polar Bear Plunge Day (US, Canada)
National Tree Planting Day (Tanzania)
New Year's Day 2
World Introvert Day
Science Fiction Day
International Day of Persons with Disabilities
Doctors' Day (Cuba)
Fruitcake Toss Day (US)
JRR Tolkien Day
World Braille Day
National Spaghetti Day (US)
National Bird Day (US)
Monopoly Game Day
Christmas Eve (Orthodox)
Bean Day (US)
National Bobblehead Day (US)
National Tempura Day (US)
International Typing Day
Earth's Rotation Day
Automate Campaigns for Better Conversions
Word Nerd Day
National Apricot Day (US)
National Law Enforcement Appreciation Day (US)
Cut Your Energy Costs Day
Margaret Thatcher Day
National Houseplant Appreciation Day (US)
International Thank You Day
Children's Day (Tunisia)
National Milk Day (US)
National Youth Day (India)
Kiss A Ginger Day (US)
Coming of Age Day (Japan)
National Clean Your Desk Day (US)
Old New Year
International Kite Day
National Forest Conservation Day (Thailand)
Martin Luther King's Birthday
Ocean Duty Day (Indonesia)
Teacher's Day (Venezuela)
National Strawberry Ice Cream Day (US)
Get to Know Your Customer Day
Teacher's Day (Myanmar and Thailand)
National Nothing Day (US)
International Mentoring Day
Benjamin Franklin Day
Ditch New Year's Resolution Day
Kid Inventors' Day (US)
Winnie the Pooh Day
World Snowboard Day
Husband's Day (Iceland)
Tin Can Day (US)
National Popcorn Day (US)
Martin Luther King Day of Service
National Cheese Lover's Day (US)
Penguin Awareness Day
International Sweatpants Day
Squirrel Appreciation Day
National Hugging Day (US)
Grandmother's Day (Poland)
Grandfather's Day (Poland)
National Blonde Brownie Day (US)
World Freedom Day
National Handwriting Day (US)
Women's Healthy Weight Day
International Mobile Phone Recycling Day
Beer Can Appreciation Day
Chinese New Year
Burns Night (Scotland)
National Nutrition Day (Indonesia)
National Police Day (Egypt)
International Customs Day
Australia Day (Australia)
Engineer's Day (Panama)
National Pistachio Day (US)
National Geographic Day
Vietnam Peace Day
Punch the Clock Day (US)
Data Privacy Day
National Blueberry Pancake Day
National Corn Chip Day (US)
National Puzzle Day (US)
School Day of Non-Violence and Peace
National Croissant Day (US)
Street Children's Day (Austria)
National Fun at Work Day (US)
National Hot Chocolate Day (US)
Optimization Tips for Faster Template Building
Even with a carefully planned monthly campaign strategy, sometimes it happens that you feel a sudden impulse to reach your customers and share some great news. For example, you want to introduce a new team member, your brand has been shortlisted for an award, you’ve started collaborating with new partners or just returned from a cool conference. The faster you create a new email, the more value it would have in terms of relevancy and up-to-dateness.
And so you’ve come up with a smart copy and have some original images as support. Now it’s time to compose an email, and this is where ready-made templates step in. Those sending campaigns on a regular basis already have own library of custom templates that require minimum redesigning or editing. But even if you choose to use a new one, there are some tips to speed up the creation process.
Save custom design as a template.
You can build a newsletter, reactivation email, congratulations message, etc. long before the event. Don’t wait till the last moment and carefully think over the design, CTA location and color patterns. Once you’ve got the job done, save as a template and use right when the occasion arises. Depending on how much time you have, you can simply insert a copy and images, or opt for more extensive editing, changing colors or text position, adding dynamic elements or video, etc.
Create and save default modules.
There are certain elements, like your company logo, social media icons, contact details, signatures, links, or unsubscribe option, that are typically used in any email, regardless of its type and purpose. Save them as ready modules and drag to any part of the template (ready-made or a new one) should you decide to change the layout or opt for a new design.
Create multilingual copies within one template.
By far, not many companies offer Multilanguage functionality, but eSputnik has this option built right in the editor. It enables to create, save, preview and edit copies in unlimited languages within one template, and switch between them in a click. All you need to do is to prepare the corresponding text and insert it in the necessary block.
What’s more, Multilanguage saves marketers time not only during building but also during analysis and result review, as the reports with performance statistics for each copy are stored in one place.
Use the editor smartly.
Take time to investigate and test all options in the editor you use. Insignificant at first glimpse, they may be real time-savers in the long run. For example, in the eSputnik editor, you can insert emojis in one click without copying them from other sources. You can also edit any image straight in the editor, customize video buttons, and preview both mobile and desktop versions in one window.
As you see, January is full of opportunities to reach out. Sure, bombarding your customers’ Inboxes every two days with all sorts of congratulations won’t make you any good. A message by a cosmetic company wishing Happy Pasta Day would sound a bit out of place. However, if you’re a pasta producer, an Italian restaurant, a media house who has just published a book on pasta, or a culinary academy launching a new pasta cooking course, a short reminder of the event or a corresponding post on social media would be a smart marketing move. So be smart and sincere with your campaigns, and your audience would feel it.