Kateryna Milokhina

Technical Writer

100+ Subject Lines for Your Christmas Holiday Emails

The holiday season is finally here! For consumers, it brings up the buzz of searching, buying, and giving. For marketers, it presents another great opportunity to add up to the year’s revenue.

Your subscribers’ inboxes will be flooded with Christmas offers, deals and promotions. Which means that your emails might easily get overlooked and lost amidst the flood. If you really want to stand out from the competition in your subscribers’ inboxes, make sure to use subject lines that would instantly grab people's attention and get them to click.

For your inspiration, here are some best examples of Christmas subject lines, along with tips and techniques for creating your own Christmas subject lines for emails that will light up inboxes, boost opens and drive the best ROI of your holiday email marketing campaigns.

1. Spread holiday cheer. 

The end-year holiday season is a good time to connect with your subscribers on a deeper emotional level. A simple Christmas greetings subject line may be just the way to go. Share the joy, tug on some heartstrings, set the mood with puns... all’s fair. The best thing about simple holiday greetings in Christmas emails is that they create a sense of connection between you and your customers. Make them feel you’re reaching out “because it’s Christmas“, not to force them into buying something from you. See the examples below:

  1. Merry Christmas & Happy New Year! — CentralComputers.com
  2. Merry Christmas from Bob Evans — Bob Evans Farms
  3. Merry Blissmas! — Blissworld
  4. Seasons greetings — Casadei Newsletter
  5. Merry Markdowns — Wine Enthusiast

Seasons Greetings with flowers

50 Ready Christmas Templates to Use Now

2. Offer solutions to people’s problems.

Remember, your subscribers are busily readying themselves for the upcoming Christmas frenzy. Some may be looking for that very special and unique Christmas gift. Others might have simply run out of ideas for what to wear, what to cook for dinner, how to decorate for Christmas or anything else to fit the Christmas mood. Give your subscribers another convincing incentive to buy from you, by offering them solutions to their shopping problems, paired with a gift, a discount offer, free shipping or anything else they would love.

All things Christmas’ Subject Lines

Enhance your holiday subject lines with words and phrases that would ring Christmas bells in readers’ heads.

  1. Mistletoe and wine | Shop Christmas dining — Habitat UK
  2. Serious fun this Christmas — Von Maur
  3. NEW Christmas Decorations — Dotcomgiftshop
  4. Decorate Your Christmas Cake For Under £10 — Dotcomgiftshop
  5. Four Cheap But Tangible Gifts To Give This Christmas — Printivo
  6. Christmas Gift Ideas For Her ? — Clearwater Hampers
  7. Gift to it! Head to a P.A. Store now for Christmas — Peter Alexander
  8. Our Christmas ad is here! Watch Paddington and the Christmas Visitor — M&S
  9. Last minute gifts here! — Texas Roadhouse
  10. Gingerbread Every Which Way: Cookies, Frosting and More — Relish
  11. Savory Red and Green Recipes for Kids — Relish
  12. Speed up the holiday clean up — Reader’s Digest
  13. Christmas at LINLEY — LINLEY
  14. CHANEL changes the colours of the holidays — CHANEL
  15. Our Christmas shop has arrived — EAST
  16. Complete your Christmas — The Perth Mint
  17. Christmas is coming! — Table Table
  18. Just In Time For Christmas Jumper Day! — JOY
  19. Charming Gifts for Your Little Ones — LINLEY
  20. 26 Delicious Gifts from Your Kitchen — Sunset
  21. Perfect Christmas Stocking Fillers — Ponden Home
  22. What we’re buying for Christmas — Cult Beauty
  23. Shop our Christmas Gift Guide by Price — Laura Ashley
  24. P is for Personalised gifts... — Avon UK
  25. Last minute gifts here! — Texas Roadhouse
  26. Don’t miss out on these beauty-full stocking fillers — Harvey Nichols

Serious fun this Christmas

Gifts, Bonuses, Free Shipping, and Christmas Sale Subject Lines

Get straight to the point with what you offer to your customers. Christmas isn’t all about shopping and sales, of course. Let’s admit it though: sellers expect their sales to grow. Buyers expect prices to drop. Any other bonuses, such as extra gifts or free shipping, would be welcome as well.

  1. Yule love this | Up to 50% off — Jack Wills
  2. A songbook of savings! — Porter Airlines
  3. No Chimney? No Problem! Get Santa Gift Now — RoseGal.com
  4. Christmas Gift Vouchers Reminder — CigarOne.com
  5. Your FREE Pre-Holiday Gift Awaits! — Adorama Camera
  6. Surprise! Save BIG in our Last Minute Mega Sale + free holiday shipping! — West Elm
  7. Christmas Sale: 50% off BJP | Free Home Delivery | 2 free prints. — British Journal of Photography
  8. Carry on Christmas with 70% SALE — New Look
  9. 50% Off Holiday Décor & More! — The Company Store
  10. SALE starts now. Order now for Christmas. — Crew Clothing UK
  11. Jingle All the Way with 35% Off! — Extended Stay Hotels
  12. Additional 20% Off All Christmas Clearance! Ends Monday! — 1000Bulbs
  13. 80% Off Christmas Items! — Hobby Lobby
  14. Carry on Christmas with 70% SALE — New Look
  15. Limited time only! Buy 2, get 2 beauty & accessories FREE — Victoria’s Secret
  16. SALE starts now. Order now for Christmas. — Crew Clothing UK
  17. Online Exclusive: Extra 10% off Sale... — Franchetti Bond
  18. Day 1 of 12 Christmas Deals! — AshleyStewart.com
  19. Be Prepared Next Weekend — Get 20% — Cameron Hughes Wine
  20. Christmas At SportsShoes With Asics | 40-80% Off — SportsShoes.com
  21. Save big with your holiday DAILY DEALS! — Harry & David
  22. 30% off everything — what a Christmas Cracker! — Blue Inc
  23. We’re spreading Christmas cheer: everyone gets 20% off! — Lillian Vernon
  24. Up To 25% Off Great Gifts She’ll Love — BootBarn
  25. 12 Days of Christmas is here! 20% off Armani — Alloy.com
  26. The party starts today! Free shipping — Blair
  27. $5 shipping on Christmas décor storage! — Improvements Catalog
  28. Great news! Free shipping has been extended! — Ethan Allen
  29. Free 2-Day Shipping — Delivery In Time for Christmas. It’s a Holiday Miracle! — Briggs and Riley
  30. Last Minute Gift? Use our Overnight Special — Wedgwood

80% Off Christmas Items!

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3. Create urgency.

The fear of missing out, a.k.a FOMO, is an extremely useful tool when it comes to driving conversions, not least in holiday email marketing campaigns. Just make sure your subject lines don’t feel too pushy — those would hurt your business at any time of the year.

  1. FINAL DAYS for FREE upgrades — See’s Candies
  2. Order by 3pm Wednesday for Christmas delivery — Bettys & Taylors of Harrogate
  3. Final countdown for free delivery — Bettys & Taylors of Harrogate
  4. The Countdown Is On...Only 1 Week Until Christmas! — PANDORA
  5. Last chance for free delivery — bonprix
  6. 1 Week Until Christmas! — Tabula Tua
  7. Don’t panic! You still have 1 day left. — Park Holidays
  8. Limited time only! Buy 2, get 2 beauty & accessories FREE — Victoria’s Secret
  9. Final Chance to Save with the Merry Christmas Sale — Van Dyke’s Restorers
  10. Last Chance: A Very Merry 25% Off — Belk.com
  11. FINAL HOURS for 20% OFF Gifts + Free Shipping for Christmas ? — Oliviers & CO
  12. FINAL HOURS for 20% sitewide savings. — Harry & David
  13. [Amazing + 25% Off!] This Sale Will Be Gone in a Flash. (And So Will Our Top-Selling Christmas Gifts.) — PersonalCreations.com
  14. Flash sale! BOGO 50% off today only! — Improvements Catalog
  15. Just 2 Days Left! Save $5 or $20. You Choose :-) — Jo-Ann
  16. ⏰ Last Chance to WIN a Family Trip — Hallmark Cards
  17. Last Chance to Get the Perfect Ring by Christmas! — Brilliant Earth
  18. Additional 20% Off All Christmas Clearance! Ends Monday! — 1000Bulbs
  19. OH NO: Only 10 Days Left! — Amy’s Candy Kitchen
  20. 20% Off Ends Tomorrow + NEW, Larger Size! 8Qt INSTANT POT is Here — Williams-Sonoma Inc
  21. Last chance to get your Christmas hampers! — Harvey Nichols

1 Week Until Christmas!

Free Holiday Templates and Resources

4. Sprinkle your email subject lines with holiday-themed emojis.

Holidays are probably the best time for brightening up your subscribers’ inboxes with some festive emoji. A picture can be worth dozens of words, and by the way, most popular holiday emojis are already stacked in the eSputnik email editor — you can add them in just a few clicks.

  1. ? or ?, Buy One, Get One 75% Off Is Gifting Paradise — Things Remembered
  2. ? Don’t Forget Fido: Great Gifts For Every Dog On Your List + Christmas Safety Tips ? — PupLife Dog Supplies
  3. ? Free delivery until midnight! Order now for Christmas ? — Emma Bridgewater
  4. MERRY CHRISTMAS ♥? — Planet Blue
  5. ? Irene, kids eat free this Christmas — Las Iguanas
  6. Upstage Santa this Christmas ? — THE ICONIC
  7. ? Merry Christmas! Free Shipping* — HorseLoverz.com
  8. ?? Final days for Christmas delivery + FREE shipping — See’s Candies
  9. Don’t be late! Our final shipping dates. ⏰ — Pai Skincare

Merry Christmas! Meet the Sale must-haves… up to 60% off!

5. Use inclusive holiday greetings.

Remember, not everyone celebrates Christmas. You’re most likely to have customers from lots of different religions and backgrounds, including those with no religion, especially if you’re marketing for an international business. Exclusive greetings like “Merry Christmas“, “Happy Hanukkah“, “Yule Blessings“ or “Happy Kwanzaa“ might delight customers who actually celebrate that holiday but at the same time alienate those who don’t. You may want to try using inclusive messages like “Happy Holidays“ or “Season’s Greetings“. See some neutral holiday email greetings below:

  1. Season’s Greetings from Tiffany — Tiffany & Co
  2. ? Season’s greeting— 30% off + free shipping ? — H&M Fashion News
  3. Deliver Some Cheer this Holiday Season — Freshbooks
  4. Season’s greetings: we have prepared something for you — MANGO
  5. Happy Holidays from Teach Away ? — Teach Away
  6. Season’s Greetings — Marni Online Store
  7. 50% off ⚡ The Season’s Greetings Flash Sale — Free People
  8. happy holidays! — kate spade new york

Season’s Greetings from Tiffany

On the other hand, using neutral and ‘politically correct’ messages can still backfire if your subscribers cling to more ‘traditional’ greetings. Holiday season’s email marketing is indeed a gamble. The only proven solution? Prepare your messages by learning your customers’ preferences and segmenting your email list in advance. For example, you could discreetly ask your subscribers to share their beliefs and greetings of choice. Another option would be, to track your subscribers’ browsing and purchase behavior and set specific criteria for segmenting your list. In this way, you’ll be able to protect yourself from sending a Merry Christmas! holiday email to customers who only buy kosher products from you.

Protip: With the eSputnik web tracking feature, you’ll be able to collect real-time data about any action subscribers take on your website, and automatically put this data to action in your marketing campaigns.

6. Don’t mention anything Christmas.

As people’s inboxes get overwhelmed with Christmas emails, they may start feeling like holidays are being shoved down their throats. A quite peculiar way to stand out during the holiday season marketing buzz is not to speak about the season at all.

  1. Our Biggest Coupon EVER (is back)! — Kirklands
  2. Exclusive collectibles alert! Riverdale — HOT TOPIC
  3. Here’s the deal... — Pai Skincare
  4. Calling all bargain hunters... — Cotswold Trading
  5. No time like the present — James Villa Holidays

Here’s the deal...


7. Send post-Christmas emails.

Even after Christmas is over, you can continue nurturing your customers with offers and discounts. People are keeping their eyes out for after-Christmas deals, so why not give them some? Here are some examples to look at for inspiration:

  1. After-Christmas ⛄ Sale: $699 HTC Vive VR Headset + More Hot Deals — Newegg.com
  2. After Christmas Sale — 10% Off Your Entire Purchase — Lafuente.com
  3. After Christmas Sale — Take an Additional 20% Off All Sale Items — Chesapeake Bay Crab Cakes
  4. *SALE* up to 50% off at the Christmas after party — The Foschini Group
  5. After Christmas Sale — Up to 40% Off Select Items! — Kirklands
  6. After Christmas Sale Going On Now! — Wedgwood
  7. After Christmas BonusBuys Are Here — Belk.com
  8. After Christmas Clearance: Up to 75% OFF — Belk.com
  9. ? New Year Deal Roundup ? | 60% Off Clearance — Dealmoon

After Christmas BonusBuys Are Here

Automate Holiday Campaigns to Bring Result

Final Word

There’s no universal strategy for Christmas email marketing campaigns. As well as there’s no ‘one-fits-all’ subject line that would ultimately boost email opens. Remember that your competitors might have similar Christmas subject line ideas. Use the above examples for your inspiration, and think of your own unique holiday greeting message, the one you would love to receive yourself. Use segmentation to personalize your email subject lines to specific audiences. Test new daring ideas, and don’t hesitate to share them in the comments below!

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Kateryna Milokhina

Technical Writer

Kateryna's expertise lies in copywriting, content creation, and email design. In her articles, she investigates the latest trends of the digital marketing world, and shares useful insights and tips.

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