Iuliia Nesterenko

Technical Writer

150+ Subject Lines for Your Christmas Holiday Emails

Despite all challenges 2020 has brought upon us, the holiday season is finally here! It spreads the buzz of searching, buying, and giving among customers, and gives marketers a great opportunity to add up to the revenue.

In December, your subscribers’ inboxes are flooded with all kinds of offers more than ever. As a result, your emails might easily get overlooked and lost amidst the flood unless you do your best while creating nice email subjects for Christmas wishes.

To give you a hand of help with this hard task, I've picked up cool Christmas email subject lines from my Inbox that cought my eye for some reason: clever wording, fun language, smart play of words. Check them out and see what techniques and approaches can be applied to your holiday marketing this season.

Spread Warm Wishes 

A simple holiday greeting subject line may be just the way to go with as simple and minimalistic message. Such emails aim to set the mood and spread holiday cheer rather than force into purchases. And don't think that simple means boring: less can be more.

  • Merry Christmas & Happy New Year!
  • Merry Christmas from Bob Evans.
  • Shalom, ¡Feliz! and Warmest Wishes...
  • Merry Blissmas! 
  • Share Christmas with your favourite people 🎄
  • Seasons greetings.
  • Merry Markdowns. 

Text-only Christmas email

Send Gifts and Bonuses 

Use Christmas subject lines to get straight to the point with what you have to offer this holiday season. Although Christmas isn’t all about shopping, customers expect some lucrative offers from you. Promo codes, discounts, gifts for firends, free shipping and delivery are more than welcome, so don't keep silent about your hot deals.

  • Yule love this | Up to 50% off.
  • Up to 60% off great gifts for everyone on your list (including you).
  • A songbook of savings!
  • No Chimney? No Problem! Get Santa Gift Now.
  • Christmas Gift Vouchers Reminder.
  • Your FREE Pre-Holiday Gift Awaits!
  • Surprise! Save BIG in our Last Minute Mega Sale + free holiday shipping!
  • Christmas Sale: 50% off BJP | Free Home Delivery | 2 free prints.
  • Carry on Christmas with 70% SALE.
  • Festive savings continue with our Christmas advent calendar 🎄🍳
  • 50% Off Holiday Décor & More!
  • SALE starts now. Order now for Christmas.
  • 25% off EVERYTHING?! We’re gonna need a bigger tree...
  • Jingle All the Way with 35% Off!
  • get the Santa scoop.🎅 ➡️ (+ 3 free!)
  • Additional 20% Off All Christmas Clearance! Ends Monday! 
  • 80% Off Christmas Items! 
  • Carry on Christmas with 70% SALE 
  • Limited time only! Buy 2, get 2 beauty & accessories FREE.
  • SALE starts now. Order now for Christmas. 
  • Online Exclusive: Extra 10% off Sale...
  • Day 1 of 12 Christmas Deals! 
  • Be Prepared Next Weekend — Get 20%.
  • Christmas At SportsShoes With Asics | 40-80% Off.
  • Save big with your holiday DAILY DEALS! 
  • 30% off everything — what a Christmas Cracker! 
  • We’re spreading Christmas cheer: everyone gets 20% off! 
  • Up To 25% Off Great Gifts She’ll Love.
  • 12 Days of Christmas is here! 20% off Armani.
  • The party starts today! Free shipping.
  • $5 shipping on Christmas décor storage! 
  • Great news! Free shipping has been extended! 
  • Free 2-Day Shipping — Delivery In Time for Christmas. It’s a Holiday Miracle! 
  • Last Minute Gift? Use our Overnight Special.

Christmas campaign promo code

All tools for marketing automation within one platform

Help Solve Customers' Problems

A holiday season is a busy time for everyone. People look for special and unique Christmas gift, try to come up with original greetings, figure out what to wear for a party (even if it's online), what to cook for dinner, how to decorate for Christmas and how to fit the Christmas mood this hard year. Give your subscribers a reason to buy from you by offering solutions to their shopping problems, paired with a gift, discount offer, free shipping or anything that would simplify their holiday routine.

  • Have You Ordered Your Christmas Wine? Only 22 Sleeps To Go Until The Big Day!
  • How to Be An Impeccable Gift-Giver.
  • Serious fun this Christmas.
  • Hey, is your gift list done?
  • Christmas Gifting 🎁 Are you on the Naughty or Nice List?
  • NEW Christmas Decorations.
  • Discover our festive family favourites...
  • Decorate Your Christmas Cake For Under £10.
  • Need Christmas Shopping Inspiration?
  • A sustainable Christmas.
  • Gift to it! Head to a P.A. Store now for Christmas.
  • We’ve got all your gifting covered! 🎁
  • Last minute gifts here! 
  • Gingerbread Every Which Way: Cookies, Frosting and More.
  • Savory Red and Green Recipes for Kids.
  • ‘Tis the Season for Giving - Christmas Gifts made Easy.
  • Speed up the holiday clean up.
  • Let’s Get This Stocking Stuffed.
  • Complete your Christmas.
  • Kids XMAS Set 🎄 Get them terrorising the inlaws in style!
  • Just In Time For Christmas Jumper Day! 
  • Charming Gifts for Your Little Ones.
  • 26 Delicious Gifts from Your Kitchen.
  • Gifting, The Smart Way.
  • Perfect Christmas Stocking Fillers.
  • Gifts that always fit 🎄
  • How to send edible gifts in the mail (hint: popcorn).
  • What we’re buying for Christmas.
  • Shop our Christmas Gift Guide by Price.
  • How does the world celebrate Christmas? Take a peek...🎄🎅
  • P is for Personalised gifts... 
  • Don’t miss out on these beauty-full stocking fillers.

Christmas gift guide

Recognize the Situation Around

There is no need to compose COVID-19 email subject lines or mention the lockdown in every email you send. People are tired of bad news and seek entertaiment and fun. However, make your customers understand you know what's going on around and how it may affect this year selebrations. Smart mentioning of current challenges will show your audience you live on the same planet.

  • Save 25% on everything you need to head (or stay!) home for the holidays.
  • How to Find Joy This Holiday Season.
  • Gifts for the work-from-homers.
  • Destress and chill this Christmas 🧘
  • Soothing gifts to upgrade an unusual year.
  • Christmas at Home.

Christmas at home

Last post

Create Urgency

The fear of missing out, a.k.a FOMO, is an extremely useful tool when it comes to driving conversions. Just make sure your subject lines for Christmas emails don’t feel too pushy — those would hurt your business at any time of the year.

  • FINAL DAYS for FREE upgrades.
  • The Countdown to Christmas has officially begun 🕐
  • Order by 3pm Wednesday for Christmas delivery.
  • Final countdown for free delivery.
  • The Countdown Is On...Only 1 Week Until Christmas!
  • Last chance for free delivery.
  • 1 Week Until Christmas!
  • Don’t panic! You still have 1 day left. 
  • Limited time only! Buy 2, get 2 beauty & accessories FREE.
  • Final Chance to Save with the Merry Christmas Sale.
  • Last Chance: A Very Merry 25% Off.
  • Don't Miss the Merry: Free Shipping Ends Today.
  • FINAL HOURS for 20% OFF Gifts + Free Shipping for Christmas.
  • Tomorrow Last Day for by Christmas Delivery.
  • FINAL HOURS for 20% sitewide savings. 
  • [Amazing + 25% Off!] This Sale Will Be Gone in a Flash. (And So Will Our Top-Selling Christmas Gifts.)
  • Flash sale! BOGO 50% off today only!
  • Just 2 Days Left! Save $5 or $20. You Choose :-) 
  • ⏰ Last Chance to WIN a Family Trip.
  • Last Chance to Get the Perfect Ring by Christmas!
  • Additional 20% Off All Christmas Clearance! Ends Monday! 
  • OH NO: Only 10 Days Left! 
  • 20% Off Ends Tomorrow + NEW, Larger Size! 8Qt INSTANT POT is Here.
  • Last chance to get your Christmas hampers! 

Christmas FOMO strategy

Add Holiday Emoji

Holidays are probably the best time for brightening up your subscribers’ inboxes with some festive emoji. Sometimes, a picture can be worth dozens of words.

And by the way, most popular holiday emojis are already incorporated in the eSputnik email editor — you can add them to your happy holiday email subject line in one click.

  • ⛄ Today only! 50% off outerwear & accessories.
  • Stocking Stuffers 🎄 Toys & Treats to Hang in Your Stocking with Care.
  • You got who for your secret Santa? 🎅
  • Christmas presents? Treat your loved ones with quality clogs🎁
  • 🎄 Christmas Gifts and Festive Hampers Galore! 🎄
  • Get Your Holiday Gifts In Time! 📦 Shop Now For Big Savings...
  • All We Want for Christmas is Cozy 🏠 Take 15% off Selected Pajamas.
  • 🎄 On the 2nd Day of Christmas… a rockin’ tee! 🎸
  • Don’t be late! Our final shipping dates. ⏰
  • Christmas Gift Guide | Perfect gifts for her 🎀
  • Gifts for Give this Christmas 💌
  • Delicious Christmas Gifts For Japan Foodies 🍱
  • Our doors are OPEN for all your festive shopping needs 🎄🛍️
  • 🎅 The countdown to Christmas is on! 📅
  • 🤶 Christmas Savings | Find Your Perfect Pieces 🤶
  • Spread Holiday Cheer 🔔

Merry Christmas! Meet the Sale must-haves… up to 60% off!

Think of Inclusive Holiday Greetings

Keep in mind that not everyone celebrates Christmas. You’re most likely to have customers from lots of different religions and backgrounds, including those with no religion. Exclusive greetings like Merry Christmas, Happy Hanukkah, Yule Blessings or Happy Kwanzaa might delight customers who actually celebrate that holiday but at the same time alienate those who don’t. Consider using inclusive neutral wishes like Happy Holidays or Season’s Greetings instead.

  • Season’s Greetings from Tiffany.
  • Season’s greeting— 30% off + free shipping.
  • Deliver Some Cheer this Holiday Season.
  • Season’s greetings: we have prepared something for you.
  • 50% off ⚡ The Season’s Greetings Flash Sale.
  • happy holidays!

Season’s Greetings from Tiffany

On the other hand, using neutral and politically correct messages can still backfire if your subscribers cling to more traditional greetings. Holiday email marketing is indeed a gamble. How to win it? Segment your contacts by preferences. For example, you could discreetly ask your subscribers to share their beliefs and greetings of choice. Another option is to track your subscribers shopping behavior and use the results to build relevant segments.This way, you’ll be able to protect yourself from sending a Merry Christmas! holiday email to customers who only buy kosher products from you.

I want to learn more about contact base segmentation

Say No Word About Christmas

As people’s inboxes get overwhelmed with Christmas emails, they may start feeling like holidays are being shoved down their throats. A quite peculiar way to stand out during the holiday season marketing buzz is not to speak about the season at all.

  • Our Biggest Coupon EVER (is back)!
  • Looking For Ways to Give?
  • The more the merrier!
  • We baked you something special!
  • Give the gift of fluff.
  • Exclusive collectibles alert!
  • Less winter, more bikinis.
  • Winter Warmers | The ultimate cosy night in 🌙
  • This personal fireplace is highly giftable.
  • Here’s the deal...
  • Calling all bargain hunters...
  • No time like the present.
  • Layer on for Winter ❄️

Email with a baking kit

Send Post-Christmas Emails

Even after Christmas is over, you can continue nurturing your customers with offers and discounts. People are keeping their eyes out for after-Christmas deals, so why not give them some? 

  • After-Christmas ⛄ Sale: $699 HTC Vive VR Headset + More Hot Deals.
  • After Christmas Sale — 10% Off Your Entire Purchase.
  • After Christmas Sale — Take an Additional 20% Off All Sale Items.
  • *SALE* up to 50% off at the Christmas after party.
  • After Christmas Sale — Up to 40% Off Select Items! 
  • After Christmas Sale Going On Now!
  • After Christmas BonusBuys Are Here.
  • After Christmas Clearance: Up to 75% OFF.
  • New Year Deal Roundup | 60% Off Clearance.

After Christmas BonusBuys Are Here


There’s no universal strategy for Christmas email marketing campaigns. As well as there’s no one-fits-all holiday solution that would ultimately boost email opens. Remember that your competitors might have similar Christmas subject line ideas. The above examples are given just to show you a direction. Your subject lines should resonate with your brand, loyal audience, tone of voice and current offer. After you finally come up with a unique holiday greeting message, ask yourself whether you'd like to see it in your inbox and open it.

5.0 from 5 based on 8 reviews

Iuliia Nesterenko

Technical Writer

A technical (but still very creative) writer at eSputnik with a strong focus on design, current digital marketing trends, and new solutions for email automation.

Comments 0