To create an email campaign, you should consider a lot of factors: come up with a creative template, prepare a list of products, build the right segments, etc. Creating your own event schedule filled with original content is also an important factor that will help you stand out among other companies and enhance the efficiency of your campaigns.
Each month brings numerous awesome opportunities to connect with your customers. However, to be ahead of the game, make sure you plan your content calendar in advance. A last-minute publication way behind the event won’t win you much customers’ love: your campaigns should be relevant and up to date.
Good reason to make your recipients’ inbox happy:
- Customers’ birthday;
- Your company’s birthday;
- International and local holidays;
- Anniversaries;
- Sports events, like championships, marathons, races, etc.;
- Birthdays of famous people;
- Invention dates;
- Historical events;
- Festivals and parades.
How to Use and Who Can Do It
There are different kinds of events: international, national, local, typical of a particular region or continent. Not all of them are celebrated around the world: people in China may not know about La Tomatina - a food fight festival organized in Spain every year. On the other hand, not many Spanish are aware of Dragon Boat Festival held in China annually over 2,000 years.
However, even if your audience isn’t familiar with this or that event, it won’t hurt if you introduce them to your subscribers. Just make sure you pick up the right cases applicable to your business. For example:
- Stylish celebrities’ birthdays deserve a mention in campaigns by clothing, jewellery, perfume, or beauty companies;
- World championships, motor racing, and different tournaments can be a good reason for sports gear, nutrition supplement, gym equipment and even insurance companies to get in touch;
- International and national coffee, bakery, chocolate and any other sweet days look as if they were specially designed for coffee shops, confectioneries and bakery magazines.
- Any event dedicated to eco-friendly activities is a good opportunity to remind your customers that you contribute to nature conservation as well (of course, in case you really do).
- If there is a special day dedicated to the kind of product or service you provide, don’t miss a chance to come up with a specially-designed campaign.
- Your customers’ birthday is an event you simply can’t leave unnoticed. Pleasant gifts, warm wishes and festive images are more than welcome.
- Your company’s birthday also makes a good email marketing idea. Tell your story, boast a bit of your recent achievements, introduce new products or reveal plans for the future - it’s your birthday and it’s up to you to pick up the content you want to share.
Below, there is a list of events that deserve to be mentioned and celebrated in your email campaigns in September. So what if Eat an Extra Dessert Day or National Milkshake Day are local holidays? A few people would refuse to celebrate whatever that involves eating sweets or drinking milkshakes, don’t you agree? Take a look at other fancy occasions to include in your welcome campaigns, reactivation emails or newsletters, and take your email marketing to a whole new level.
Sep 1:
Back to School Day
Fathers Day (Australia & NZ)
Disaster Prevention Day (Japan)
Journalist Day (Taiwan)
Random Acts of Kindness Day (NZ)
Wattle Day (Australia)
No Rhyme or Reason Day (US)
Sep 2:
World Coconut Day
World Pizza Day
Labor Day (US)
Democracy Day (Tibet)
National Blueberry Popsicle Day (US)
Keanu Reeves’ Birthday
Sep 3:
Skyscraper Day
U.S. Bowling League Day
Flag Day (Australia)
Sep 4:
Venice Regatta Storica
Newspaper Carrier Day (US)
Eat an Extra Dessert Day (US)
Beyoncé’s Birthday
Sep 5:
International Day of Charity
Amazon Rainforest Day
Teachers' Day (India)
Freddie Mercury’s Birthday
Cheese Pizza Day (US)
Sep 6:
Fight Procrastination Day
Read A Book Day (US)
Sep 7:
International Vulture Awareness Day
Brazilian Independence Day
National Beer Lover's Day (US)
National Threatened Species Day (Australia)
Salami Day (US)
Sep 8:
International Literacy Day
World Physical Therapy Day
Pardon Day (US)
Pink’s Birthday
Sep 9:
International Sudoku Day
Teddy Bear Day
Children's Day (Costa Rica)
Emergency Services Day (UK)
Sep 10:
World Suicide Prevention Day
Gibraltar National Day
Children's Day (Honduras)
Teachers' Day (China)
Swap Ideas Day (US)
Sep 11:
Emergency Number Day (US)
National Day (Catalonia)
Teachers' Day (Argentina)
Make Your Bed Day (US)
Sep 12:
United Nations Day for South-South Cooperation
Chocolate Milkshake Day (US)
National Day (Cape Verde)
Sep 13:
International Programmers' Day
National Peanut Day (US)
Positive Thinking Day (US)
Roald Dahl Day
Scooby-Doo’s Birthday
Sep 14:
Hindi Day
Engineer's Day (Romania)
Hug Your Hound Day (US)
Sep 15:
World Lymphoma Awareness Day
International Day of Democracy
Software Freedom Day
Agatha Christie’s Birthday
Knowledge Day (Azerbaijan)
Make a Hat Day (US)
Sep 16:
International Day for the Preservation of the Ozone Layer
Mexican Independence Day
Guacamole Day
Respect for the Aged Day (Japan)
Collect Rocks Day (US)
Sep 17:
International Country Music Day
Batman Day (US)
Sep 18:
World Water Monitoring Day
National Music Day (Azerbaijan)
National HIV/AIDS and Aging Awareness Day (US)
Navy Day (Croatia)
Rice Krispie Treat Day (US)
Greta Garbo‘s Birthday
Sep 19:
International Talk Like a Pirate Day
National Gymnastics Day (US)
Sep 20:
International Day of University Sport
National Gyoza Day (Japan)
Constitution Day (Nepal)
National Youth Day (Thailand)
Universal Children's Day (Germany)
Punch Day (US)
Sep 21:
World Gratitude Day
International Day of Peace
National CleanUp Day (US)
Miniature Golf Day (US)
Stephen King’s Birthday
Sep 22:
World Car-Free Day
World Rhino Day
Hobbit Day
Business Women's Day (US)
Sep 23:
International Day of Sign Languages
International Celebrate Bisexuality Day
National Day (Saudi Arabia)
Teachers' Day (Brunei)
Checkers Day (US)
Sep 24:
Heritage Day (South Africa)
Punctuation Day (US)
Sep 25:
Comic Book Day (US)
Will Smith’s Birthday
Sep 26:
World Maritime Day
National Pancake Day (US)
Serena Williams’ Birthday
European Day of Languages (European Union)
National Good Neighbor Day (US)
Sep 27:
World Tourism Day
Native American Day
Crash a Can Day (US)
Sep 28:
International Right to Know Day
World Rabies Day
Freedom from Hunger Day
Ask a Stupid Question Day (US)
Confucius' Birthday
Sep 29:
International Coffee Day
World Heart Day
Inventors' Day (Argentina)
Rosh HaShanah (Jewish New Year)
Sep 30:
International Translation Day
Hot Mulled Cider Day (US)
Monica Bellucci’s Birthday
With this short guide, you won’t rack your brains looking for email topics this September. We’ve listed over 129 email campaign ideas, but hope you know that creativity knows no limits. Take your time and explore for new quirky ideas and opportunities to engage with your subscribers. Also, make sure to check the date of a particular event as they may differ for various countries and even for various regions within one country. And follow our blog for more inspiring email ideas: October is coming. By the way, feel free to share in comments your own thoughts on how to spice up fall email campaigns. Visuals are also more than welcome.
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