Blog about email marketing

Ideas for using artificial intelligence in email marketing
Ten years ago implementation of artificial intelligence (AI) in large-scale business processes seemed to be unreliable, inefficient and noncompetitive with human’s performance. However, today AI really astonishes: it can paint pictures and guess what you wanted to draw from a few sketches. And that is just the beginning, as neural networks and bigdata open new possibilities for AI. Read more...
“Come back, dear client!” or 3 secrets of successful reactivation
Contact list growth has often no expected effect on sales increase. In this case sales amount remains the same. Why does it happen? Email marketing is losing its popularity and campaigns are not eye-catching anymore? Not at all. Read more...
7 trigger messages that are needed for your business
Automatic emails allow you to communicate with the client, congratulate them with anniversaries and to encourage buying without much effort. More and more companies are trying to automate this process as much as possible, since it assure the additional it's more income to the regular mail promotions. Read more...
7 Email marketing metrics that matter
Marketers and buyers agree that no matter how much email marketing is criticized, it remains one of the most effective business tools. The main reasons for mailing are increasing the company's revenues and brand promotion. Read more...
Practical RFM analysis to increase repeat sales
Almost half a year ago I wrote an introductory article what RFM is. The first thing I did before writing the previous article - I had prepared an RFM analysis for our eSputnik service, to understand the picture with our clients. I liked this method as the easiest way to visualize the behavior of the clients. Read more...
How to create a perfect subscription form
Subscription Form is one of the most important elements of the website or blog that attracts the target audience for your email marketing. For many sites, the subscription form became an integral part of signing in or even its replacement. It is convenient for subscribers because the data can be filled only once to review closed sections of the site easily, receive great offers and be constantly aware of your events and updates. Read more...
How to avoid spam complaints
Sometimes it seems that it is enough just not to send spam. I should say, that in this article we do not discuss cases where a delivery is carried out without the consent of the recipient. There is nothing to be done - it is a crime, and the smallest, but guaranteed punishment - is a "black mark" from the recipient. Read more...
Why the field “From” is one of the most important letter elements?
Recently, there was an interesting discussion onTwitter about what kind of email address is better to use for email campaigns. Read more...
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Email marketing is the most effective tool of modern marketing. Such an opinion is expressed by a lot of marketing specialists from all over the world who have taken part in professional surveys. Developing social networks and mobile apps cannot provide as good of a communication channel between business and client as Email Marketing. Low price, ease-of-use, personalization and thorough analysis makes email a practically ideal marketing tool. We just need to learn how to use this tool.

We understand the lack of information and professional communication in email marketing. That’s why we have created our Email Marketing Blog. We promise to keep you up to date, and to let you know about the latest news and information in the field - we consistently monitor the latest news and publish the most interesting topics.

If you are interested in email marketing, we are excited for you to read our blog. Read, express your opinion, share your experience. We hope that our blog will be the place where you can combine business with pleasure.