Blog about email marketing

Data science on duty of email marketing specialist
In 2012, the Harvard Business Review called the profession of a data scientist the sexiest job of the 21st century. Read more...
100+ basic lifehacks for emailing
You can find in Internet so many recommendations like "make your email personal," "motivate to visit your website" etc. Sounds good, but how to do it? Even the advanced marketer would like to have a kind of “crib” to look in and find something useful. Read more...
Plain text email vs HTML. A new trend or well-established practice: what is more effective?
Today we often meet an opinion that plain text emails (i.e. simple text messages without animation or other designer features) is a new fashioned trend, so every email marketer feels an urgent need to apply it to his emailing immediately. Should we follow this mainstream euphoria? Read more...
Using the artifical intelligence to filter bulk email letters
Often, as a filter that determines whether to send an email letter with different offers or information to a particular client, it is used the period of inactivity of the client. For example, if during the last 90 days there was some kind of activity of a person (say, opening a letter), then we calmly consign him with next series of email letters. As soon as 90 days have elapsed since the last activity, this process stops and the user should be reactivated. Read more...
Forecasting user activity using Machine Learning and R language
During the active technology development, terms such as Artificial Intelligence, Machine Learning, Data Mining and Data Science are becoming more and more known. The main task of these technologies in business is to learn how to understand the client's behavior in constantly changing conditions. After all, if we know how the client will behave in the future, we can best plan and conduct marketing activities. Read more...
Ideas for using artificial intelligence in email marketing
Ten years ago implementation of artificial intelligence (AI) in large-scale business processes seemed to be unreliable, inefficient and noncompetitive with human’s performance. However, today AI really astonishes: it can paint pictures and guess what you wanted to draw from a few sketches. And that is just the beginning, as neural networks and bigdata open new possibilities for AI. Read more...
“Come back, dear client!” or 3 secrets of successful reactivation
Contact list growth has often no expected effect on sales increase. In this case sales amount remains the same. Why does it happen? Email marketing is losing its popularity and campaigns are not eye-catching anymore? Not at all. Read more...
7 trigger messages that are needed for your business
Automatic emails allow you to communicate with the client, congratulate them with anniversaries and to encourage buying without much effort. More and more companies are trying to automate this process as much as possible, since it assure the additional it's more income to the regular mail promotions. Read more...
Why do we need Double Opt-In?
Everyone dealing with email marketing wants to know how not to go to Spam folder, and only a few understand that it is possible to secure oneself at the very beginning of communication with clients - through registration or subscription form. Read more...
Analysis of data in e-marketing. Article 3 - cohort analysis and LTV
Cohort analysis has recently become more popular, an increasing number of analysts master it and begin to use it. Google Analytics was not afraid to include this tool in its system, originally designed for a wide range of users. Read more...

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Email marketing is the most effective tool of modern marketing. Such an opinion is expressed by a lot of marketing specialists from all over the world who have taken part in professional surveys. Developing social networks and mobile apps cannot provide as good of a communication channel between business and client as Email Marketing. Low price, ease-of-use, personalization and thorough analysis makes email a practically ideal marketing tool. We just need to learn how to use this tool.

We understand the lack of information and professional communication in email marketing. That’s why we have created our Email Marketing Blog. We promise to keep you up to date, and to let you know about the latest news and information in the field - we consistently monitor the latest news and publish the most interesting topics.

If you are interested in email marketing, we are excited for you to read our blog. Read, express your opinion, share your experience. We hope that our blog will be the place where you can combine business with pleasure.