Blog about email marketing

Case Study: Predictive Segmentation Helps RetouchMe Retain High-Value Customers and Improve Average LTV
Learn how a custom AI solution by eSputnik helped RetouchMe, a popular photo retouch service, identify potential VIP customers and gain a 17% increase in the quarterly income. Read more...
eSputnik AI Helps Ecommerce Businesses Boost Email Marketing ROI by More Than 63%
Learn how Frequency Recommendation Engine by eSputnik helps eCommerce businesses save email marketing costs, improve email deliverability, and boost the ROI by more than 63%, using the power of machine learning. Read more...
How to Detect Bots in Email Marketing Campaigns: GTCbio Case Study
Implementing the best email marketing tools doesn’t necessarily guarantee success. There are many technical challenges to overcome. Among them, email security bots, firewalls and spam filters. Read more...
Why, and How to Use Web Push Notifications to Your Business’ Advantage
Web push notifications are taking over the marketing world, and for good reason. They enable businesses to reach out to website visitors, quickly and without much extra effort. Web push notifications are a new marketing asset, and being new they’re really effective at driving results. Read more...
25+ Best Online Resources for Marketing and Graphic Design Professionals
As a follow-up to our previous blog post, "Some Email Marketing Tools to Make Message Building Easier", I’d like to let you in on my personal top secret compilation of online resources which I find invaluable in my work as a design Read more...
Case Study: American Retail Company Manages to Unspam in Gmail
What could be worse than to choose email marketing as your destiny... but soon find that all your mailings are spam listed by top email services? The only worse situation is when you can’t escape from the email spam list. Read more...
What Makes A Well-Design Email?
We receive dozens of emails every day, they are full of colors and variety of offers. We note an attractive newsletter design in some of them, read something interesting in other messages, and some of them we don’t even open at all. Read more...
Interactive email design: does it have a future?
Emails are becoming far more like mini-websites today - not only design-wise but also by their extended options to add various interactive content. Now you can be even scared by what is called interactivity - gifs, timers, and usual buttons... Read more...
eSputnik Garners 2 Marketing Automation Software Recognitions from Platform for Software Reviews
The eSputnik team is proud to announce that leading software review platform FinancesOnline came away impressed after they conducted an analysis of our web-based marketing automation platform. Read more...
MailChimp vs eSputnik: what to choose?
We are often asked on email marketing forums to advise some MailChimp alternative. Unfortunately, there is no universal solution - the devil is in the details. So, let’s consider both eSputnik and MailChimp in detail to determine what email marketing tool is best for you. Read more...

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Email marketing is the most effective tool of modern marketing. Such an opinion is expressed by a lot of marketing specialists from all over the world who have taken part in professional surveys. Developing social networks and mobile apps cannot provide as good of a communication channel between business and client as Email Marketing. Low price, ease-of-use, personalization and thorough analysis makes email a practically ideal marketing tool. We just need to learn how to use this tool.

We understand the lack of information and professional communication in email marketing. That’s why we have created our Email Marketing Blog. We promise to keep you up to date, and to let you know about the latest news and information in the field - we consistently monitor the latest news and publish the most interesting topics.

If you are interested in email marketing, we are excited for you to read our blog. Read, express your opinion, share your experience. We hope that our blog will be the place where you can combine business with pleasure.