eSputnik
CDP & Omnichannel Communications
within One System

Grow Your Sales

Use advanced multichannel marketing strategies to increase business efficiency

Build a loyal audience and retain customers.

Communicate with customers through the most convenient channel:

Use product recommendations to increase the average order value.

Collect customer information based on browser behavior, sent messages, cart status, and CRM records. Create best personalized recommendations to build profitable long-term relationships.

Send relevant offers to increase purchase frequency.

Send bulk promo campaigns and triggered series with recommendations in all channels. Employ up-sell to increase purchase frequency.
Solutions for Any Type of Business
Best practices for your business
Get started with digital marketing right away! Send custom designed campaigns on the first day of registration! Use ready-made workflows for any event, from abandoned carts to personalized greetings. Free support for businesses at any stage of development.
Personalization tools for large enterprises
Personalize every interaction in each channel based on real-time user behavior data. Increase sales with loyalty programs, individual promocodes, and personalized discounts for each customer.
Our solutions are for
Marketplaces
Marketplaces
Discount services
Discount services
Retailers
Retailers
Ticket operators
Ticket operators
Travel platforms
Travel platforms
Fashion
Fashion
Shopping clubs
Shopping clubs
DIY
DIY
Our Case Studies
Custom
Custom AI solution helped a photo editor increase the income by 17%
With the customer base growing, RetouchMe faced an increase in the churn rate. To avoid attrition, they had to focus on high-value customer retention. The AI solution by eSputnik helped identify potential VIP customers with 99% accuracy and eventually increase VIP customers by 35 % and the quarterly income by 17%.
Custom
Case: Custom AI solution helped a photo editor increase the income by 17%
Case: Custom AI solution helped a photo editor increase the income by 17%
Case: Custom AI solution helped a photo editor increase the income by 17%
Omnichannel
Omnichannel workflows helped an online retailer recover 92% of abandoend carts
An online jewellery retailer 925.ua wanted to encourage more cart abandoners to complete a purchase. With automated omnichannel workflows by eSputnik, they managed to use emails and web pushes within one abandoned cart strategy, and drove back 92% more shoppers.
Omnichannel
Case: Omnichannel workflows helped an online retailer recover 92% of abandoend carts
Case: Omnichannel workflows helped an online retailer recover 92% of abandoend carts
Case: Omnichannel workflows helped an online retailer recover 92% of abandoend carts
Triggers
Optimization of triggers for an eCommerce stimulated revenue growth by 44%
A cosmetics brand Aromateque wanted to generate more transactions using promotional campaigns. With behaviour-based triggers by eSputnik, they automated their promo emails which resulted in customer lifetime value increase and revenue growth by 44%.
Triggers
Case: Optimization of triggers for an eCommerce stimulated revenue growth by 44%
Case: Optimization of triggers for an eCommerce stimulated revenue growth by 44%
Case: Optimization of triggers for an eCommerce stimulated revenue growth by 44%
Take full advantage of development opportunities
Easily introduce direct marketing best practices and improve them without programmers’ help
Automatically use the most profitable channel
Omnichannel
Omnichannel strategies combine all the necessary channels:
“Multichannel is another advantage of the system. A combo of Email, Push and SMS campaigns lets us communicate with the clients in the most convenient way.”
Konstantin Cherepinsky,
CEO Gold.ua
Omnichannel
Responsive email editor
Online Drag-n-Drop and HTML Email Editor
A simplified drag-and-drop interface is optimized for successful email design. Built-in email templates that incorporate all modern feautures - AMP support, Multilanguage, dynamic content, real-time personalization, adaptivness, mobile friendliness - can be customized for any needs.
For us, eSputnik is more than just an email marketing partner. Besides other advantages, they offer easy contact base management, a cool email editor with different useful options and great functionality for analytics
Denis Kaplunov,
CEO Studio Denis Kaplunov
Online Drag-n-Drop and HTML Email Editor
Product recommendations
Convert site visitors into paying customers
The system automatically adds to the email those products the user searched for on the site, in the mobile app or in emails. You can set up an abandoned cart and an abandoned browse emails with personalized recommendations included
“Segmentation enabled us to personalize emails to the max and increase the conversion rate by 1.5.”
Galina Panasyuk,
CRM Marketer Busfor.ua
Product recommendations

Innovations in the service of our customers

We constantly develop new opportunities for your business

Omnichannel workflow editor
Omnichannel workflow editor
Easily manage settings for sending ready-made messages - time, recipient, type of channel, and conditions. Workflows are automatically triggered by real-time events.
Effective reports
Effective reports
Improve the effectiveness of Email with effective reports: RFM analysis, cohort analysis, reports on opens and clicks.
Multilanguage
Multilanguage
Create one template for all languages and fill it with the corresponding content. There is no need to create workflows with multiple conditions. Communicate with subscribers in their native language using one template and one workflow.
AMP4EMAIL support
AMP4EMAIL support
The user can choose the available product, view different catalogs, leave a review of the product, book a hotel, or take a survey straight in the email without downloading the website page.

Improve your marketing performance today!

Launch marketing campaigns, reach the customers inbox, and increase sales via marketingchannels from the first day of registration
With eSputnik, creating and launching your first email campaign is an easy task. We provide full support via online chat, email and over the phone at all stages: from integration and launch to automation and customization.

Testimonials

More than 60,000 clients around the world rely on us to send email campaigns

Anna
leBoutique
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We’re very happy with our partnership with eSputnik. We use the service to send push notifications to our customers’ mobile apps. The team is very responsive and keen in helping us meet all our business objectives.
Nikita Kovalenko
Epicentr К
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Email marketing is an essential part of our business:) It helps flexibly respond to our customers' needs, thus carrying out surgical sales promotio
Andrey Tarakanov
buhmagazin.ru
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I like the service even more each time I use it, namely: 1. A very convenient visual email template editor. My emails finally look really good. 2. A graphic editor for building marketing workflows. It’s a blast! You can visually implement the touchpoints for my database based on different events (clicked, read, and more). 3. Detailed statistics about my subscribers with the ability to allocate a separate group of inactive readers. This is a great help for tidying up my database, which is my main task at the moment. 4. Timely technical support. Despite the fact that I ask questions via email, they get answered very quickly.
Darya Mazurina
1сbit.ru
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It’s very convenient at first sight and beyond. Email design is displayed correctly an looks neat. There are detailed reports — you can show them to your clients, you can dive in yourself, down to the contacts who haven’t clicked a link. eSputnik has fast support and a good blog with many useful tips in one place. I’ll definitely try out segmentation options upon sending emails (they look convenient). I’m also going to take a closer look at the reports, maybe I’ll ask the support team to customize some report for me, but so far there is no such need.
Darina Petrenko
Head of Marketing Department, oneclub.ua
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In November 2016, we launched a new version of our website oneclub.ua and chose eSputnik as our only partner for sending all kinds of emails: transactional, service and regular promotional email campaigns. At the time of the website launch, we were very pleased with the work of the support service, that promptly answered all our questions and helped us with the integration. We’re also satisfied with pricing plans — we could easily choose a suitable package for ourselves.
Oleksandr Kurdiuk
Deputy Marketing Director MEGOGO.NET
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We use eSputnik for both trigger messages, together with CRM, aimed at recurrency and cross-selling and mass mailing of promo offers for our subscr
Sergei Gordienko
Email-marketer Allo.ua
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We have chosen eSputnik because of its combination of flexibility, scalability, and client-oriented approach. The most important thing for us in eSputnik system is an opportunity to follow subscribers' mood, thus adapting our actions depending on their behavior. Another important point is the maximum automation of all processes connected with email campaigns. We confidently recommend eSputnik as a reliable partner in omnichannel messaging.
Margarita Roktanen
Communication Specialist, Winner Automotive
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We learned about the service at a seminar on email marketing. For us, email marketing is a very effective tool that requires the least amount of money investment. It is convenient to work with the system. Sometimes there are difficulties with already designed emails, but the support service always quickly solves all our problems. We gladly recommend eSputnik to other companies.
Denys Arysmiatov
Homsters.kz
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It was very simple to introduce! The manual by eSputnik was simple and straightforward. The introduction process took about 7-10 minutes. The base is still growing. But it is obvious that this is a very useful tool in the future.
Evgeniy Krechetovich
Expert of marketing and advertising department Foxtrot
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Push notifications channel complements online communication with clients and expands opportunities. Due to the simplicity of the entrance, it shows a good increase in subscription at times better than regular emails. There is no sense to configure multiple platforms, because communication with clients must be multi-channel with the ability to step-action.
Sergey Shapirenko
CMO, Astratex
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The company was forthcoming by providing me with emails to send for free so that I could try the service. The prices here are not the lowest on the market, but it’s worth it. It’s like the difference between a Mercedes and some Chinese car ... The technical support is excellent! There was only one malfunction within two months of working with the service, and the problem was solved within half an hour, and the technical support staff called me back. I am happy to recommend the service to my friends and partners.
Elena Zhybul
Email Marketing Manager shop.kyivstar.ua
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Powerful analytics was the decisive factor for us: eSputnik offers RFM + eRFM and cohort analysis right in the system interface. But a particularly important aspect for me is the team of people. They offer fantastically quick solutions to my questions / problems / tasks / etc. They not only help you with the decision, but also offer you a solution that will simplify and optimize your workflow as much as possible. This is one of the best teams I've ever collaborated with!
NPS based on 2361 votes
8.5 из 10

FAQ

Customer Data Platform is the unified data warehouse for your business. It combines customer data collected by the system from connected channels, as well as transferred from any external sources: Google Sheets, CRMs, BigQuery, offline events, etc.

The key goal of CDPs in marketing is to build comprehensive customer profiles. These include personal data, order history, online and offline behavioral data, and any custom events you want to transfer. Collected data will be available for advanced segmentation and personalization of messages. eSputnik has built-in functionality for omnichannel campaigns, while other systems need to be integrated with specialized services.

CDP is essential for enterprise-level businesses due to a massive amount of contacts and data. Also, it's suitable to cover their specific needs. For smaller companies, CDP has turnkey retention management tools. It doesn't require unnecessary integrations and easily scales with the business growth. In general, a data platform should be used by those who have multiple communication channels and data sources connected.

Consider what CDP solutions will meet your needs, what integrations and import/export options it must support, etc. Request a demo or test several platforms. Check the pricing: you have to pay for all the features or only the ones used.
It's also crucial for a data platform to be trustworthy, so pick only those CDPs whose security is confirmed by appropriate certificates.

Before integrating a CDP and collecting customer data, you should consider what types of data and for what purposes you'll use, from where and how you'll transfer it. The current base also needs to be checked and prepared. Then write a clear technical specification for developers who will set up and test the integration.

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