Subscription form configuration
Confirmation email and Double Opt-In
Subscription form is one of the popular contact collection methods. However, it is not enough just to get email and contact’s name, you should also configure so called Double Opt-in to get confirmation email from the user to make sure that this email exists.
To configure Double Opt-in you will need confirmation email and form. If you already have a subscription form, you can integrate it through API with /v1/contact/subscribe. Otherwise, we can offer you a subscription form in your website style free of charge and you will get code to be indicated on your website.
When transmission of information to the system started, you need to create email for subscription confirmation and two scenarios, one of which sends email about confirmation of subscription, the other one makes the contact active.
Preparation of confirmation email
First, you need to make email, which will be sent when subscription form is completed. To do this you will find a specially designed block “Subscription confirmation”in our system.
Here how it looks in email with standard text and button.
We advise to change text and layout. After that you need to connect event to the button or confirmation link:
In the same window you can also create subscription confirmation page. Now it has standard view for all users, but we recommend to create your own branded page. After that save your email.
Scenario #1. Sending subscription confirmation email
In our subscription form event Form completed is created. If you use your own subscription form, event subscribeFromApi is created. The only difference is the event which launch scenario.
Go to Automation - Scenarios in the system and press button Add new Scenario. УSet required blocks. In the block Task you need to specify:
Task name - obligatory email
There is an option of more complicated scenario when you add timer for verification: opened/ not opened, clicked on link/ not clicked on link etc. In the system it has such a look:
Scenario 2. Contact confirmation
cenario should have at least one block “Confirm contact”
Then configure conditions of scenario launch. Find in scenario list Completed contact form, press Set launch conditions.
If the form was created in eSputnik, select event Completed form. If this is a form of other services, select subscribeFromApi
You can also set limits by launch conditions (96 hours by default). In other words, if a user completes form 10 times a day, only one email will be sent to this user. New subscription from the same user creates another event subscribeUpdateFromApi. In this case email is not sent, only contact information is updated.
You can make scenario more complicated and add Welcome series.
After adding all required settings, complete the form on website and check all the steps: from completing subscription form on your website up to checking contact in segment ubscribers in the system. Segment for subscribers is created by default in eSputnik.