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Sending events from subscription form to Google Analytics

Learn how to integrate your eSputnik forms with Google Analytics.

You can send the events-related data collected using the eSputnik widgets to your Google Analytics (GA) account.

Enabling widget event data exporting to GA

To enable the widget data transfer:

  1. In your eSputnik account, click Site — Forms — Informers, and select a widget, which events you want to export.
    Forms
  2. In the widget menu, select Integrations and enable the Export data to Google Analytics slide button.
    Integration menu

All the event data collected for that widget will be passed automatically to your GA account.

Note

Currently, the eSputnik integration with GA is only compatible with the Universal analytic script set directly on the websites where you display your widgets.

Event categories and actions

GA displays eSputnik events in a table as shown below.

Table

The Event Category column contains the description of a widget/form type as described in the following table.

Widget/form type

Description

BUILT_IN

Inline widget/form

DETACHED

Pop-ups

FLOATING_BOX

Floating box, informer

LAUNCHER

Launcher

CONTENT_LOCKER

Content locker

The Event Action column in GA contains the action type made on a widget. The event actions are explained in the table below.

Event Action

Description

LauncherShow_[ID]

The launcher button displays on a website

LauncherClick_[ID]

The launcher button clicked

FormShow_[ID]

The form displays on a website

FormClose_[ID]

A site visitor closed the form

FormStartFilling_[ID]

A site visitor started filling up the form

FormFinish_[ID]

A site visitor completed the subscription form (clicked “Subscribe”, no form validation errors)

FormSuccessSubscribe_[ID]

Form filling up status (subscription success)

FormAlreadySubscribe_[ID]

Form filling up status (already subscribed)

FormErrorSubscribe_[ID]

Form filling up status (subscription error)

The [ID] part of the events for a specific widget sending its data to GA has the following structure: f(form){id}v(variant){id}, where “f(form){id}” is the form ID and “v(variant){id}” is the form variant ID.

For example, FormShow_f781v781 in your GA table means that the form with the ID of 781, and the variant ID of 781 was displayed on a site.

Note

Currently, the variant ID coincides with the form ID. After the A/B testing, there may be several variant IDs of a form.

The form ID is displayed in eSputnik, on the Widgets page in the ID column.

ID column

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