SMS Marketing

SMS marketing is a way of direct communication with the target audience through the SMS channel. Businesses use it to provide consumers with any kind of important information: transactions, updates, hot promotions, etc.

To send a bulk SMS campaign, you need to create a segment with all contacts with phone numbers. Next, create an SMS the same as you write regular text messages. The only exception is that to SMS you can add dynamic content — personal customer data — name, order name, previous purchase, etc. Before planning a campaign, check whether SMS is covered by your pricing plan and what exactly you pay for number of contacts or number of messages.

Different SMS service providers may have different procedures for registering a sender name. In the customer data platform, to add a sender, you need to provide the following info: alpha name, sender's legal name, general classifier of enterprises and organizations/VAT ID, link to the official website, short service description, current address (city) and communication name.

The most common reason is that the contact you’re sending to isn't active, meaning the phone number in your contact base is no longer used. It’s also possible that the contact initially intentionally provided incorrect info, and the current number doesn’t exist. There may also be technical issues on the part of the recipient’s service provider.

There are two ways of adding contacts to the system — manually and automated. You can either add new contacts one by one, manually fill contact cards, import the whole contact base with one file in one of the supported formats (xls, xlsx, csv, txt), or send contacts via API.

To make your messages more personal and customer-targeted, add dynamic data of the particular contact, for example, name, order, last visit, etc. To send a personalized SMS, you also may segment your contact base. This way you’ll send the right offers to the audience who most likely will be interested in your offer.

You can segment your contact base by any parameter, including a phone number.

Cost depends on the tools and features you are using for bulk SMS marketing. Each SMS marketing service has different pricing plans depending on the tariffs of the mobile provider of the region you’re operating in. The basic price per message on the Yespo platform is €0.069. To get more details and calculations about SMS marketing price please contact our sales team.