Users tend to interact with text messages 5 times faster than with email campaigns. SMS campaigns are a great marketing channel for urgent notifications: reminders and news.
SMS marketing messages are among the most efficient ways to communicate with your audience.
With eSputnik, you can use one or multiple Sender IDs for your company, that will be displayed in the “from” field on your customers’ mobile devices. A sender’s name is the first thing recipients see on their smartphones, a key factor influencing their decision to read your message.
eSputnik cooperates with all operators in Ukraine, Russia, USA, Canada, as well as other CIS and European countries and worldwide, to ensure instant delivery of up to 99% of messages. Our pricing plans are designed in a way that the more SMS you decide to order, the less you pay per message, and, consequently, the larger ROI you get.
90% of users tend to instantly read messages delivered with text messages. Moreover, text messages are almost never deleted from people’s phones. This makes SMS a perfect marketing channel for sending the most important messages with order details or hot deals.
The return on investment into SMS text marketing is over 400%. The specific yield will depend on the scope of your business and the channels that you use together with the SMS texting: Email, Viber, mobile and web push notifications. The more relevant channels you use in your cross-channel strategy, the more effectively each channel will perform.
More than 60,000 clients around the world rely on us to send email campaigns
To send a bulk SMS campaign, you need to have a phone number of contacts you plan to send to. Message creation itself is the same as for regular non-commercial SMS. Before planning a campaign, check whether SMS is covered by your pricing plan and what exactly you pay for: number of contacts or number of messages.
To send a bulk SMS campaign, you need to create a segment with all contacts with phone numbers. Next, create an SMS the same as you write regular text messages. The only exception is that to bulk SMS you can add dynamic content - personal data on each customer - for example, name, order name, previous purchase, etc.
Different SMS service providers may have different procedures for registering a sender name. In the eSputnik system, to add a sender, you need to provide the following info: alpha name, sender's legal name, general classifier of enterprises and organizations/VAT ID, link to official website, short service description, current address (city) and communication name.
The most common reason is that the contact you’re sending to is no longer active, meaning the phone number in your contact base is no longer used. It’s also possible that the contact initially intentionally provided incorrect info, and the current number doesn’t exist. There may be also technical issues on the part of the recipient’s service provider.
In eSputnik, there are two ways of adding contacts to the system - manual and automated. You can either add new contacts one by one, manually filling contact cards, import the whole contact base with one file in one of the supported formats (xls, xlsx, csv, txt), or send contacts via API.
To make your messages more personal and customer-targeted, add dynamic data of the particular contact, for example, personal name, order name, last visit, etc. To send a personalized SMS, you also may segment your contact base. This way you’ll be sending the right offers to the people who will be most likely to to respond.
You can segment your contact base by any parameters, including a phone number.
Cost depends on the tools and services you are using for SMS marketing. Each platform has different pricing plans depending on the tariffs of the mobile service provider of the region you’re operating in. In eSputnik, the basic price per message is $0.08.