You are here
Tracking the Effectiveness of Mailing with Google Analytics
They are already enabled by default for each email, so you don't need to worry in that regard.
Email Channel Performance Evaluation In General
To view the data about the email channel in general, go to ACQUISITION — All Traffic — Channels
Tracking the Promo and Trigger Campaign Effectiveness
To track separate the effectiveness of promo and trigger campaigns, go to the Email channel.
Select Other — Acquisition — Source
Performance Evaluation of a Single Mailing or a Trigger-Mail
To evaluate the performance of each separate mailing or a separate trigger-mail, go to eSputnik-promo or eSputnik-trigger
In the opened tab select Source — Other — Acquisition — Campaign.
You will be shown the names of the mailings that you sent and their’s data.
Email Series Performance Evaluation
You can create a series of emails, combine them by one tag and thus track the effectiveness of a series of emails in general.
First, put a mark in the emails you need.
The data will be shown in Google Analytics in: Acquisition — Keyword report.
Now you can view the data and assess the effectiveness of email series campaigns.