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Nowadays we don’t need to doubt the effectiveness of correctly organized email campaign. According to Direct Marketing Association statistic, email campaigns for each expended dollar gives more than $40 return of investment that is a few times more than search optimization in the Internet, mobile marketing, and other advertising methods. It is 4000% of investment return.
Do you know more profitable methods of investment?
Benefits of email campaign
The main benefit is in the fact that unlike advertisement in media and other ways of direct marketing – this is the cheapest advertising method. Besides, email campaign has become a popular form of conversation with the client in Russia and Ukraine owing to a row of benefits:
- Communication with a key audience. Campaigns are sent only to those, who are interested in this;
- Support of constant personal account;
- Leading clients to direct sales;
- Forming relationships, increasing loyalty level, and trust;
- Very low price of sending;
- Efficiency of delivery and reading email by clients;
- Possibility of campaigns optimization owing to analysis of user's’ activity.
Work experience in post-Soviet countries shows that email marketing culture in Russian-speaking segment noticeably remains behind from European and American companies, though the activity of Internet users is significantly higher in our countries.
Email campaign needs to be:
- Personal and expected: email campaign is regular, emails are personalized, basic principles of communication with clients are kept;
- Good-looking and readable: HTML message templates are selected and styles are prepared, they help to make good-looking conversation that can be read in all mail clients;
- Recognizable: branding and corporative style in emails;
- Analyzable: information about reading, clicking links, feedback, quantity of errors when sending and complaint about spam;
- “Right”: there is a link for canceling the subscription, big amount of requirement to the contents of email, HTML/plain text, guide to action;
- It provides the high percent of delivering emails to addresses.
When ordering service right now you will receive 3 gifts free of charge as a bonus:
Not every program for email campaigns can brag about these multitasking functionality and at the same time simplicity and convenience in use. That is why we combined the most effective and necessary tools for e-marketing in one system, in order to mass email campaigns have become the reliable assistant in business for our users. It’s up to the little – learn how to use all power of e-marketing for creating emails, in order to email campaign has become even more effective.
With us mass email campaigns will become for you and your clients a big joy. Besides pleasant design, our system is equipped with all necessary functionality that provides a big assortment of tools for your emails: from setting up email up to analyzing results. For example, you will be able to easily create campaign templates in our system.
eSputnik system makes all necessary and even more in order to each email campaign would be correctly designed and in proper time delivered to addressee safe and sound.