Company's Birthday newsletter is an important part of the marketing strategy of many well-known brands.
To build a more personal and trusting relationship.
This is an occasion to tell about the history of the brand, its employees, and professional achievements.
It should be interesting. You should send such a newsletter only to already involved subscribers. Or include a special offer, a gift, a discount or a bonus.
The main thing to remember is that this email is not for sale, but for increasing brand loyalty.