Iuliia Nesterenko

Technical Writer

Top 21 Digital Marketing Tools in 2021 [Webinar Recording & Takeaways]

Today, the number of digital marketing tools on the market is astonishing. When you are starting a business and building new strategies, you might be overwhelmed with available options. With such abundance, it’s not always clear which tool is a must for your marketing strategies and which ones only exhaust your budget.

To help you with the right choices, we held a webinar with Anton Voroniuk, WebPromoExperts CEO and Google Academy Agency Trainer, who shared his top 21 digital marketing tools in 2021. You may know some; others might be new to you.

Listen to Anton explaining how to use each of them to complete your marketing goals.

For those who are looking for the highlights, here is a short summary of lessons learned.

Key Takeaways

#1. Competitive Research

Competitive research identifies your competition, compares your advantages and weaknesses and finds out how to make your own product stand out. It also lets follow market and industry trends and better visualize the direction to move in.

More, competitive research helps understand your customer behavior. If you see a sudden decline in customer loyalty and their outflow to your competitors, you might be having problems with customer satisfaction and retention. Seeing what your competitors are doing right will tell you how to improve your own marketing strategies.

Finally, any kind of research allows you to build more precise strategies for the future.

Tools:

  • SEMRush;
  • SimilarWeb;
  • Google Performance Planner;
  • Facebook Ads Library;
  • Brand Lift 2.0;
  • BuzzSumo;
  • Serpstat;
  • Facebook for Industries;
  • Google Market Finder.

#2. Ideas and Inspiration

Even the most creative minds happen to get stitch with new ideas. It’s good there are numerous resources you can take advantage of to refill your creativity tank.

Tools:

  • Facebook Creative Hub;
  • Think with Google;
  • Canva;
  • Crello;
  • YouTube Video Builder.

All tools to create and send mass and transactional emails

#3. Reporting

Reports are important to monitor and analyze your progress and see the general picture of your marketing efforts. They help allocate your marketing budget, detect possible miscalculations and set new goals.

Tools

  • Google Data Studio;
  • Google Digital Maturity Benchmark;
  • GA4;
  • Facebook Pixel Helper;
  • Facebook Audience Overlap;
  • Facebook Audience Insights;
  • Facebook Attribution.

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Iuliia Nesterenko

Technical Writer

A technical (but still very creative) writer at eSputnik with a strong focus on design, current digital marketing trends, and new solutions for email automation.

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