How to Achieve Cross-Channel Synergy in Digital Marketing
“We often hear synergy expressed in overused cliches such as 2 + 2 = 5. While overused and trite, this is not wrong. A better way to express synergy is that it’s the difference between additive and multiplicative. 3 + 3 is 6, but 3×3 is 9. For the same starting materials, we want greater results.” Read more...
Proven Ways to Grow Your Email List
The main principle is: mailing should be expected for your client and he must subscribe to it himself. Be careful with email list management: delete the unsubscribed clients from your mailing list in time, clean database from useless contact data, add all the additional info that may help you with mailings. Imagine that you bought a cat in a poke. It’s good if poor animal will hunt mice but it will rather do something bad and run away. So, "stranger database" may behave like this and damage your relations with subscribers instead of desired benefit. In addition, email address list may be blacklisted. Starting the campaign to these addresses you face the risk of significant damage to your IP address reputation or even getting blacklisted. Read more...
20 tips for efficient SMS campaign
Smartphone is a key device for many users today. Despite its small size it has everything you might need: clock, calculator, organizer, mail, etc. Therefore, it really annoys when your favorite mobile gets an endless stream of advertising messages. Read more...
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