7 trigger messages that are needed for your business
Automatic emails allow you to communicate with the client, congratulate them with anniversaries and to encourage buying without much effort. More and more companies are trying to automate this process as much as possible, since it assure the additional it's more income to the regular mail promotions. Read more...
7 Email marketing metrics that matter
Marketers and buyers agree that no matter how much email marketing is criticized, it remains one of the most effective business tools. The main reasons for mailing are increasing the company's revenues and brand promotion. Read more...
Some secrets from Donna Juanna: how to win subscriber’s heart
There’s often made an analogy between the stages of picking up the girl and multistage sales. Here is some truth: a gradual development of relations, unexpected surprises and gifts, hopes for something more and common plans for future. Read more...
Analysis of data in e-marketing. Article 2 - RFM segmentation
How organic and simple is the RFM analysis in e-marketing, so it is scaringly far away for those who have not yet started using it. Read more...
Analysis of data in e-marketing. Article 1 - Channels for attracting customers
Customer Acquisition Cost and Lifetime Value, RFM-segmentation and Cohort analysis — these words for many marketers and owners of electronic businesses are like magic, same mysterious and miraculous. Mysterious, because if someone even understands what all this means, then he knows at least 22 ways how to calculate these values. Read more...

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