What is Omnichannel Marketing and How Does It Work?
Omnichannel marketing (also spelled omni-channel marketing) is a cross-channel marketing strategy designed to offer consumers a consistent, seamless shopping experience across a brand. What exactly does this mean, with regard to email marketing? Read more...
How to Achieve Cross-Channel Synergy in Digital Marketing
“We often hear synergy expressed in overused cliches such as 2 + 2 = 5. While overused and trite, this is not wrong. A better way to express synergy is that it’s the difference between additive and multiplicative. 3 + 3 is 6, but 3×3 is 9. For the same starting materials, we want greater results.” Read more...
Omnichannel Workflows: Email and Web Push Work Together to Bring Back 92% More Cart Abandoners
Push messaging is one of the fastest and customer-focused marketing channels for customer communications. All you need do to send push notifications is to get website visitors' consent to receive such notifications. After that, you'll retrieve their browser tokens and use them to send personalized notifications. Read more...
Case Study: American Retail Company Manages to Unspam in Gmail
What could be worse than to choose email marketing as your destiny... but soon find that all your mailings are spam listed by top email services? The only worse situation is when you can’t escape from the email spam list. Read more...
How to use UTM tags for mailings
Everybody is hurry today to add UTM-tags email, sms and viber mailings even having no clear understanding why are they needed and what to do with them at all. So let's start with obvious things. UTM tags are useful for email marketing analytics to identify the traffic sources easily and track their performance. For example, you decided to place your ads in social networks, add articles to partner websites and send mailings. How could you determine what channel works better? You’re right, by using UTM tags. But in addition, you can learn more about the engagement channel itself. For example, which message from mailing campaign was the most efficient, how many new visitors were engaged to visit website, what profits were gained etc Read more...
Analysis of data in e-marketing. Article 3 - cohort analysis and LTV
Cohort analysis has recently become more popular, an increasing number of analysts master it and begin to use it. Google Analytics was not afraid to include this tool in its system, originally designed for a wide range of users. Read more...
Use social media in your emails wisely
The fact that SMM should go hand in hand with email marketing is well known, we won’t waste time talking about it. So the first thing to begin with is adding social media buttons in email. In eSputnik system there is a separate section with standard Social media blocks with calls like “follow us”, “join us” etc. Read more...

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