When you need to make a banner but you’re not a designer...
We are literally surrounded by advertising banners everywhere: in the streets, in Internet, at stadiums etc. Emailing is not an exception, even more: a key role here belongs to banner as it focusing readers attention and increasing the clickthrough rate. Read more...
Some tools to work with text in emails
As we have agreed before, let’s continue with a short series of articles on helpful newsletter tools. This time it’s a сompilation about working with text and items to decorate the text. If you are looking for something to make subjects or search topics here, I will not even waste my time, it’s enough to advice: Read more...
Three principles of using GIF in emails
Email marketers are constantly working on emails improving by finding new ways to surprise and intrigue their subscribers. One of such "wow effect" tricks in email marketing is animated GIFs. Read more...
Use social media in your emails wisely
The fact that SMM should go hand in hand with email marketing is well known, we won’t waste time talking about it. So the first thing to begin with is adding social media buttons in email. In eSputnik system there is a separate section with standard Social media blocks with calls like “follow us”, “join us” etc. Read more...
Some email marketing tools to make message building easier
Over time, all the email marketers collect a number of favorite tools helpful for their work. Today I am going to share some of my faves tools, and I hope they will help you to work with your email newsletters:) Read more...
Best practices for Welcome emails
«You never get a second chance to make a first impression».  Will Rogers Everybody knows the importance of the first impression. Any time somebody enters your shop for the first time, calls you or visits your website, you do your best to make a good impression on your client. Read more...
Where shall we lead our client from email?
We often meet such a saying - "my emails don’t sale". But it's important to remember that email is a kind of bridge between your website and client. A bridge that motivate customers to visit website; in turn, to sell the service or product is website’s mission. If you have built an incredibly attractive email that encourages client to click website link but his expectations were not satisfied there (too high prices, or he didn’t find the product he needed etc.) - it’s most likely that wish to buy something will disappear. Read more...

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