Admitting Your Mistakes: How to Write an Apology Email
Everyone makes mistakes; a few learn from them and gain valuable lessons. However, when it comes to customer service, mistakes are a bad teacher, as there's always the affected party. Read more...
Reactivation campaigns or how to “wake up” a client?
It sometimes happens that clients go into «sleep mode» and it's difficult to track the reason of it. If a client hasn’t unsubscribed yet, it means that you are still interesting for him, but he/she fails to find something in your emails, some small detail, which he\she looks for. Read more...

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