Admitting our mistakes: how to make apology emails
Everybody makes mistakes, so it’s used to say that we all learn from our mistakes. But for email marketing, business or customer service mistakes are bad instruments to learn because there is always an affected party. If your clients have suffered, it means that the main source of your profit has been dissatisfied and got problems because of you. Read more...
Reactivation campaigns or how to “wake up” a client?
It sometimes happens that clients go into «sleep mode» and it's difficult to track the reason of it. If a client hasn’t unsubscribed yet, it means that you are still interesting for him, but he/she fails to find something in your emails, some small detail, which he\she looks for. Read more...

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