Artificial Intelligence

eSputnik AI Helps Ecommerce Businesses Boost Email Marketing ROI by More Than 63%
Learn how Frequency Recommendation Engine by eSputnik helps eCommerce businesses save email marketing costs, improve email deliverability, and boost the ROI by more than 63%, using the power of machine learning. Read more...
Data science on duty of email marketing specialist
In 2012, the Harvard Business Review called the profession of a data scientist the sexiest job of the 21st century. Since all ratings of the "data science" have been constantly growing, and the demand in data scientists far exceeds the real number of specialists in this field. Read more...
Using the artificial intelligence to filter bulk email letters
Often, as a filter that determines whether to send an email letter with different offers or information to a particular client, it is used the period of inactivity of the client. For example, if during the last 90 days there was some kind of activity of a person (say, opening a letter), then we calmly consign him with next series of email letters. As soon as 90 days have elapsed since the last activity, this process stops and the user should be reactivated. Read more...
Forecasting user activity using Machine Learning and R language
During the active technology development, terms such as Artificial Intelligence, Machine Learning, Data Mining and Data Science are becoming more and more known. The main task of these technologies in business is to learn how to understand the client's behavior in constantly changing conditions. After all, if we know how the client will behave in the future, we can best plan and conduct marketing activities. Read more...
Ideas for using artificial intelligence in email marketing
Ten years ago implementation of artificial intelligence (AI) in large-scale business processes seemed to be unreliable, inefficient and noncompetitive with human’s performance. However, today AI really astonishes: it can paint pictures and guess what you wanted to draw from a few sketches. And that is just the beginning, as neural networks and bigdata open new possibilities for AI. Read more...
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