Analysis and Segmentation

Case Study: Predictive Segmentation Helps RetouchMe Retain High-Value Customers and Improve Average LTV
Learn how a custom AI solution by eSputnik helped RetouchMe, a popular photo retouch service, identify potential VIP customers and gain a 17% increase in the quarterly income. Read more...
How to use UTM tags for mailings
Everybody is hurry today to add UTM-tags email, sms and viber mailings even having no clear understanding why are they needed and what to do with them at all. So let's start with obvious things. UTM tags are useful for email marketing analytics to identify the traffic sources easily and track their performance. For example, you decided to place your ads in social networks, add articles to partner websites and send mailings. How could you determine what channel works better? You’re right, by using UTM tags. But in addition, you can learn more about the engagement channel itself. For example, which message from mailing campaign was the most efficient, how many new visitors were engaged to visit website, what profits were gained etc Read more...
Analysis of data in e-marketing. Article 3 - cohort analysis and LTV
Cohort analysis has recently become more popular, an increasing number of analysts master it and begin to use it. Google Analytics was not afraid to include this tool in its system, originally designed for a wide range of users. Read more...
7 Email marketing metrics that matter
Marketers and buyers agree that no matter how much email marketing is criticized, it remains one of the most effective business tools. The main reasons for mailing are increasing the company's revenues and brand promotion. Read more...
Analysis of data in e-marketing. Article 2 - RFM segmentation
How organic and simple is the RFM analysis in e-marketing, so it is scaringly far away for those who have not yet started using it. Read more...
Analysis of data in e-marketing. Article 1 - Channels for attracting customers
Customer Acquisition Cost and Lifetime Value, RFM-segmentation and Cohort analysis — these words for many marketers and owners of electronic businesses are like magic, same mysterious and miraculous. Mysterious, because if someone even understands what all this means, then he knows at least 22 ways how to calculate these values. Read more...
Practical RFM analysis to increase repeat sales
Almost half a year ago I wrote an introductory article what RFM is. The first thing I did before writing the previous article - I had prepared an RFM analysis for our eSputnik service, to understand the picture with our clients. I liked this method as the easiest way to visualize the behavior of the clients. Read more...

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