Marketing Plan for January 2021: 80+ Email Campaign Ideas
It may seem that Thanksgiving, Black Friday, Сhristmas and New Year have deprived customers of all purchasing intentions, and marketers of all creative juices. But don’t let skepticism and procrastination take you down. The brand image is being built all year round, and your silence and inactive marketing performance may result in too soon oblivion: your competitors would be happy to lure away some of your customers.
To not let it happen, check our email marketing campaign ideas for January and start planning. Marketing is always in season, so find one or two events than resonate with your business and schedule some creative messages to go out.
Day Holidays and Events to Look for in January 2021
World Day of Peace;
Global Family Day;
New Year's Day (Gregorian calendar);
New Year's Day 2;
Science Fiction Day (US);
Drinking Straw Day (US);
World Braille Day;
National Spaghetti Day (US);
Social Worker Day (Belarus);
National Bird Day (US);
Three Kings Parade (Spain);
Christmas Eve (Orthodox);
Tricolor Day (Italy);
International Typing Day;
Children's Day (second Saturday of January), (Thailand);
National Apricot Day (US);
National Guard Day (Kazakhstan);
Bittersweet Chocolate Day (US);
International Thank You Day;
Global Parity at Work Day;
Children's Day (Tunisia);
Kagami Biraki (Japan);
Apples Day (Germany);
National Youth Day (India);
Marzipan Day (US);
Yennayer (Berber New Year), (Algeria);
Kiss A Ginger Day (US);
National Clean Your Desk Day (US);
Press Day (Russia);
Old New Year;
International Kite Day;
State Fld Day (Georgia);
National Forest Conservation Day (Thailand);
Ocean Duty Day (Indonesia);
Teacher's Day (Venezuela);
National Strawberry Ice Cream Day (US);
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Teacher's Day (Myanmar and Thailand);
National Nothing Day (US);
World Religion Day (third Sunday of January);
World Snow Day (third Sunday of January);
National Dairy Day (Thailand);
Kid Inventors' Day (US);
Martin Luther King Jr. Day (third Monday of January);
Foundation Day of Lima (Peru);
Rescuer's Day (Belarus);
National Popcorn Day (US);
National Cheese Lover's Day (US);
Penguin Awareness Day;
National Hug Day (US);
Grandmother's Day (Poland);
Grandfather's Day (Poland);
National Blonde Brownie Day (US);
Unity Day (Ukraine);
World Freedom Day (Taiwan);
National Handwriting Day (US);
International Day of Education;
Unification Day (Romania);
Burns Night (Scotland);
National Nutrition Day (Indonesia);
National Police Day (Egypt);
Tourism Day (India);
International Customs Day;
Engineer's Day (Panama);
National Geographic Day;
Family Literacy Day (Canada);
Data Privacy Day;
National Blueberry Pancake Day (US);
National Corn Chip Day (US);
Prosecutor's Day (Moldova);
School Day of Non-Violence and Peace;
National Croissant Day (US);
Saudade Day (Brazil);
Street Children's Day (Austria);
National Fun at Work Day (US);
Science Day (Belarus).
Optimization Tips on How to Create Emails Faster
Even with a carefully planned January marketing ideas, sometimes it happens that you feel a sudden impulse to reach your customers and share some great news. For example, you want to introduce a new team member, your brand has been shortlisted for an award, you’ve started collaborating with new partners or just returned from a cool conference. The faster you create a new email, the more value it would have in terms of relevancy and up-to-dateness.
And so you’ve come up with a smart copy and have some original images as support. Now it’s time to compose a January email, and this is where ready-made templates step in. Those sending campaigns on a regular basis already have own library of custom templates that require minimum redesigning or editing. But even if you choose to use a new one, there are some tips to speed up the creation process.
Choose a ready template.
Today, numerous platforms offer ready HTML email templates. We at eSputnik have a library of almost 400 templates which you can use for free. Select the one that fits your marketing email ideas and fill it with your own content. You can edit the layout as you like, adding or removing blocks and structures. It's easy to do in a drag-n-drop editor since you don't have to deal with code.
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Save custom design as a template.
You can build a newsletter, reactivation email, congratulations message, etc. long before the event. Don’t wait till the last moment and carefully think over the design, CTA location and color patterns. Once you’ve got the job done, save as a template and use right when the occasion arises. Depending on how much time you have, you can simply insert a copy and images, or opt for more extensive editing, changing colors or text position, adding dynamic elements or video, etc.
Create and save default modules.
There are certain elements, like your company logo, social media icons, contact details, signatures, links, or unsubscribe option, that are typically used in any email, regardless of its type and purpose. Save them as ready modules and drag to any part of the template (ready-made or a new one) should you decide to change the layout or opt for a new design.
You can also save such modules as synchronized. A synchronized module is a module in which information is automatically updated in all emails this module is included in. Any container, structure or line in an email template can be saved as a module and be synchronized, meaning you do not need to edit manually each campaign. Use synchronized modules to simultaneously update elements present in all email templates.
Create multilingual copies within one template.
By far, not many companies offer Multilanguage functionality, but eSputnik has this option built right in the editor. It enables to create, save, preview and edit copies in unlimited languages within one template, and switch between them in a click. All you need to do is to prepare creative email marketing ideas in the corresponding language and insert them in the necessary block.
What’s more, Multilanguage saves marketers time not only during building but also during analysis and result review, as the reports with performance statistics for each copy are stored in one place.
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Use the editor smartly.
Take time to investigate and test all options in the editor you use. Insignificant at first glimpse, they may be real time-savers in the long run. For example, in the eSputnik editor, you can insert emojis in one click without copying them from other sources. You can also edit any image straight in the editor, customize video buttons, and preview both mobile and desktop versions in one window.
As you see, January marketing calendar is full of opportunities to reach out. Sure, bombarding your customers’ Inboxes every two days with all sorts of congratulations won’t make you any good. A message by a cosmetic company wishing Happy Pasta Day would sound a bit out of place. However, if you’re a pasta producer, an Italian restaurant, a media house who has just published a book on pasta, or a culinary academy launching a new pasta cooking course, a short reminder of the event or a corresponding post on social media would be a smart marketing move. So be clever and sincere with your campaigns, and your audience would feel it.