Marketing Event Calendar for February: 85+ Ideas & Great Email Examples
Although February is the shortest month of the year, marketers start getting ready for it in early January at the least. The reason for being such an early bird in terms of email marketing ideas is Valentine’s Day: Inboxes will be flooded with love-celebrating emails throughout the month. But there are way more opportunities to generate interest in your brand and boost additional revenue during the second month of the year.
To help you plan ahead, let’s take a look at some February email content ideas beyond Valentine’s Day.
Day Holidays and Events to Look for in February 2021
Constitution Day (first Monday of February) (Mexico);
Saint Brigid's Day (Ireland);
World Hijab Day;
National Freedom Day (US);
National Baked Alaska Day;
World Wetlands Day;
Safer Internet Day;
Agriculture Day (Thailand);
Marmot Day (Alaska);
Constitution Day (Philippines);
Day of Youth (Azerbaijan);
Candles Day (Estonia);
Veteran's Day (Thiland);
National Carrot Day (US);
World Cancer Day;
Rosa Parks Day (US);
Homemade Soup Day (US);
World Nutella Day;
National Weatherperson's Day (US);
National Frozen Yogurt Day (US);
Waitangi Day (New Zeland);
Bob Marley Day;
Food Freedom Day (Canada);
Pisco Sour Day (Peru);
Saint Mel's Day (Ireland);
Independence Day (Grenada);
Northern Territories Day (Japan);
Culture Day (Slovenia);
Nirvana Day (first day of the holiday), (East Asia);
Science Day (Russia);
Sports Day (second Tuesday of February), (Qatar);
Civil Aviation Day (Russia);
Diplomatic Employee Day (Russia);
World Pulses Day;
International Day of Women & Girls in Science;
National Foundation Day (Japan);
Youth Day (Cameroon);
Inventors' Day (US);
Animal Feeding Day (Poland);
Lunar New Year; (first day of the holiday);
National Freedom to Marry Day (US);
Youth Day (Venezuela);
International Condom Day;
World Radio Day;
Children's Day (Myanmar);
National Tortellini Day (US);
International Book Giving Day;
Autism Sunday (second Sunday of February);
World Marriage Day (second Sunday of February);
Mother's Day (second Sunday of February), (Norway);
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National Day (Serbia);
Family Day (third Monday of February), (Canada);
Preident's Day (third Monday of February);
Shrove Monday (German-speaking countries);
Singles Awareness Day;
National Almond Day (US);
Random Acts of Kindness Day (US);
No Smoking Day (Ireland);
Global Information Governance Day;
Democracy Day (Nepal);
Army Day (Mexico);
Ornithologist Day (Russia);
Book Giving Day (Armenia);
National Chocolate Mint Day (US);
World Day of Social Justice;
National Cherry Pie Day (US);
International Mother Language Day;
International Tourist Guide Day;
World Thinking Day;
National Wildlife Day (US);
Cat Day (Japan);
Emperor's Birthday (Japan)
National Banana Bread Day (US);
Independence Day (Estonia);
Engineer's Day (Iran);
National Artist Day (Thailand);
Flag Day (Mexico);
Radio Day (Thailand);
Pistachio Day (US);
World NGO Day;
Anosmia Awareness Day;
International Polar Bear Day;
Doctors' Day (Vietnam);
National Science Day (India);
Teachers' Day (Arab countries);
Andalusia Day (Spain);
Culture Day (Finland);
Science Day (Finland).
9 Tips to Improve Your February Marketing Campaigns
As you can see there are tons of opportunities to connect: you can choose any event applicable for your business and run a promo campaign or publish a corresponding social media post.
However, I do recognize that most brands would foster the efforts to February 14 anyway, so I’ve come up with several February newsletter ideas to simplify the Survive-Valentine’s-Day challenge for all of you creative folks out there. Which doesn’t mean, of course, that these techniques can’t be used for other events.
1. Pick up the right template.
If you don't have your own template or are looking for new design, select the free HTML template at one of these platforms. You can also choose them in the eSputnik drag-and-dropeditor and edit right here. You don't have to deal with HTML code. Drag or remove blocks and structures in one click, add different elements like CTA, video, emoji, and preview your ready February emails on destop and mobile straight in the editor.
2. Write an appealing subject line.
Any email starts with a subject line, and holiday campaigns are no exception. However, the topic is so big and we have so much to tell about it that we’ve created a separate article on Valentine's Day subject lines alone.
Spoiler: VALENTINE’S DAY SALE. 100% OFF isn’t the only option.
In case you're stuck with leap year subject lines, try using one of email subject line generators. Don't expect them to solve all of your problems though. Generators typically give you most common variations but at least you'll know which direction to move in.
3. Run a contest on social media.
People like social media, and contests that are run there are often easy to participate in. Usually, you only need to give a page a follow and tag a friend on the contest post. Images with corresponding hashtags will drive page views and generate a lot of shares on social media.
As a result, you'll have good engagement (provided your contest is at least somehow interesting) and much user-generated content that you'll be able to use in further campaigns.
4. Start a competition with a prize for two.
Although marketers have been trying to make Valentine’s Day an inclusive holiday celebrated regardless of the relationship status, it still remains the big day for couples rather than singles. So when asking your audience to participate in a contest or challenge with a prize for two, avoid using the words partner, sweetheart, so that anyone can become the second winner: friend, parent, colleague, etc. The idea is to celebrate love and appreciation in all forms.
5. Get social media backup.
Spread the word across all the available channels. People from your Facebook or Instagram community may not be subscribed to your campaigns yet, they would like to know if you’re up on something interesting.
6. Send web push reminders.
To ensure you offer gets in front of people’s eyes, send a web push notification with a brief description of the offer. While the email may lost somewhere in Inbox, a web push is hard to remain unnoticed.
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7. Run an offline event for the local community.
It may be a thematic brunch, garage sale, any kind of contest, non-profit activities, etc. Letting people commit beyond purchases builds stronger brand loyalty and make people feel part of something bigger than just a sale.
In 2021, such an activity may be hard to implement due to the lockdown-forced restrictions. However, online meals or board games have become commonplace so you can share the alike experience the digital way.
8. Say thank you.
If you aren’t planning to introduce any thematic products or run a special campaign yet still want to remind of your existence, send a thank you email. Stick to maximum text and CTAs, and simple and clear design.
9. Include a quiz.
Gamification is one of the biggest marketing trends of the recent years. As holiday spirit is spreading, excitement and buying drive are growing as well. A simple quiz on the website or in the email would deliver a bit of entertaining vibes and generate more clicks.
For more useful tips and strategies see 4 Steps to Creating Valentine's Day Emails Your Readers Will Love. The article contains even more examples and detailed guidelines on how to ace Valentine’s campaigns this season.
Thinking outside of the box and looking for opportunities are pieces of advice that never get old. Little known holidays and events can make awesome opportunities to have fun with your audience. People definitely expect many campaigns on February 14, but bet they’d be surprised to know about World Thinking Day or Crepe Day. Unexpected campaigns would help raise additional brand awareness alongside standard February email marketing ideas, so don’t miss a chance to speak up.