How to avoid spam complaints
Sometimes it seems that it is enough just not to send spam. I should say, that in this article we do not discuss cases where a delivery is carried out without the consent of the recipient. There is nothing to be done - it is a crime, and the smallest, but guaranteed punishment - is a "black mark" from the recipient. I would like to discuss why people mark messages as spam, even from properly targeted whitelisted email campaigns.
Each time when this happens to our mailing lists - I want to cry, "Why is my emails going to spam?". To answer this question, it is good to define the meaning of spam. I enjoyed a recent blog post by Seth Godin on this subject:
«Is this spam? If you ask yourself this question - most likely yes.
The matter is that a reader is always right. If you think it is spam - this is spam (unless you are a subscriber, but if you are the sender - your opinion does not matter). And regardless whether the subscriber consent was given, if someone suddenly decides that it's spam - it's spam.
The best indicator of "Permission marketing" must be anticipated, personal and relevant messages. If this is your company asset (just as it should be), ask yourself a question: "What will people lose if they do not receive this letter?"
If your subscribers are waiting for them, do not worry about spam anymore. You built a "Permission marketing"!»
Great, isn't it?! Many companies make only promotional email campaigns to all their subscribers. They are very easy to answer the question "What will people lose if .." - customers won't find out the stunning discounts, promotions, bonuses, product or service. But ask yourself frankly: do they really need all that?
In fact, the subscriber is the one who decides, and no one but him can not affect his choice. The AWeber blog described great reasons for readers to click a spam button in their mail client. We took the main ideas of this article, supplemented it with our opinion and added some illustrations.
So here are the 5 main reasons for tagging spam, and tips on how to avoid it::
1. They forget that once signed
2. They do not recognize you, looking at the sender's name
3. Too many letters!
4. Your newsletter does not meet the expectations
5. Where is the "Unsubscribe" link?