How to Achieve Cross-Channel Synergy in Digital Marketing
“We often hear synergy expressed in overused cliches such as 2 + 2 = 5. While overused and trite, this is not wrong. A better way to express synergy is that it’s the difference between additive and multiplicative. 3 + 3 is 6, but 3×3 is 9. For the same starting materials, we want greater results.” Read more...
“Come back, dear client!” or 3 secrets of successful reactivation
Contact list growth has often no expected effect on sales increase. In this case sales amount remains the same. Why does it happen? Email marketing is losing its popularity and campaigns are not eye-catching anymore? Not at all. Read more...
 

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