Basic Principles of Effective Email Marketing for Beginners in 2019
Who hasn’t heard warnings guarding kids against playing with fire or knives? Such alerts are also applicable to marketers who often liken email marketing with spam. Poorly designed email marketing campaigns can do your company a big disservice and seriously bruise the good reputation you might have been earning for years. Read more...
The Benefits of Dynamic Product Recommendations in Emails
People are buying online more than ever. According to Statista, e-commerce has reached more than 10% of total retail sales in the United States. Read more...
16 Secrets of Effective Post-Purchase Email Marketing
Creating a unique product or service is a major challenge in today’s market. Is there really that much of a difference between Nike and Reebok sneakers? Read more...
How to Achieve Cross-Channel Synergy in Digital Marketing
“We often hear synergy expressed in overused cliches such as 2 + 2 = 5. While overused and trite, this is not wrong. A better way to express synergy is that it’s the difference between additive and multiplicative. 3 + 3 is 6, but 3×3 is 9. For the same starting materials, we want greater results.” Read more...
“Come back, dear client!” or 3 secrets of successful reactivation
Contact list growth has often no expected effect on sales increase. In this case sales amount remains the same. Why does it happen? Email marketing is losing its popularity and campaigns are not eye-catching anymore? Not at all. Read more...
 

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