How to Use Gmail Promotions in Your Email Campaigns in eSputnik
About a year ago, Gmail updated its Promotions tab and gave a chance for all email marketers to draw a customer’s attention by making the most interesting promotion emails more visible. Read more...
6 Reasons Why Your Business Needs Email Localization
When it comes to global markets, the one-size-fits-all approach does not work. Every local market is unique in terms of its culture, language, habits of consumption, trends, and preferences. So if a company wants to succeed in the international arena, it should find a way to reach its local customers. Read more...
Why a Customer Loyalty Program Is Important for Your Business and How to Build It the Right Way
"You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied."  Jerry Fritz, Director of Wisconsin Management Institute. Read more...
80+ Creative Content Ideas to Fill Your November Email Marketing Calendar
Since you’ve opened this article, you already know it’s time to start thinking how to surprise your customers in November. They say the early bird catches the worm; we say the early email marketer catches the attention of the customer. Read more...
Holy Sheet: How to Create Halloween Email Campaigns that Are Destined to Thrill
The creepiest and most terrifying holiday of the year is on the way, meaning it's time to think ahead to spooktacular campaigns that would make your customers tremble. Read more...
What Makes a Good Newsletter: Effective Practices & Great Examples
Email is a flexible tool which applications are not limited to standard promos only. There exist several types of email campaigns, and a good marketer needs to know how to take advantage of every type: Read more...
Basic Principles of Effective Email Marketing for Beginners in 2019
Who hasn’t heard warnings guarding kids against playing with fire or knives? Such alerts are also applicable to marketers who often liken email marketing with spam. Poorly designed email marketing campaigns can do your company a big disservice and seriously bruise the good reputation you might have been earning for years. Read more...

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