Event Calendar for May: 115 Marketing Ideas & Email Examples
As we approach the last month of spring, marketers start looking for email content ideas for May. Labour Day, Mother's Day and Victory Day are the most popular holidays in May but not the only ones. You can choose of the below list of events those applicable to your business, and craft the corresponding email campaigns.
Below, you'll also find 9 creative marketig ideas for May emails covering the 2021 content and design trends. And if you need last-minute help beyond email ideas, save this email marketing cheat sheet with useful resources.
Day Holidays and Events to Look for in May 2021
International Labour Day;
World Naked Gardening Day (first Satirday of May);
May Day (EU);
International Sunflower Guerrilla Gardening Day;
Lei Day (Hawaii);
Loyalty Day (US).
Easter (Eastern Christianity);
International Doodle Dog Day;
World Laughter Day (first Sunday of May);
World Tuna Day;
Day of Madrid;
Flag Day (Poland);
National Education Day (Indonesia);
Teachers' Day (Iran).
World Press Freedom Day;
Labour Day (Australia);
Constitution Memorial Day (Japan);
Constitution Day (Poland);
Fiesta de las Cruces (Spain).
International Firefighters' Day;
Star Wars Day;
Youth Day (China);
Bird Day (US);
Greenery Day (Japan).
International Midwives' Day;
International Day of the Portuguese Language and Culture;
Cinco de Mayo (US, Mexico);
Children's Day (Japan, South Korea);
Liberation Day (Denmark);
Constitution Day (Kyrgyzstan).
International No Diet Day;
Teachers' Day (Jamaica);
National Nurses Day (US).
Press, Language and Book Day (Lithuania);
Radio Day (Russia).
World Red Cross and Red Crescent Day;
World Fair Trade Day (second Saturday of May);
World Migratory Bird Day (second weekend of May)
Forest Planting Day (second Saturday of May), (Russia);
Mills Weekend (second weekend of May), (UK, Netherlands);
Parents' Day (South Korea);
Veterans Day (Norway).
Mother's Day (second Sunday of May).
Book Day (Germany);
Independence Day (Romania);
Children's Day (Maldives);
Flower Festival (Azerbaijan).
National Technology Day (India);
Human Rights Day (Vietnam).
International Nurses Day;
Environmental Education Day (Russia);
Day of the Finnish Identity (Finland).
International Hummus Day;
Ascension Day (Western Christianity);
National Apple Pie Day (US).
Flag Day (Paraguay);
Engineer's Day (Chile).
All tools to create and send ecommerce emails
International Day of Families;
World Whisky Day (third Saturday of May);
Culture Freedom Day (third Saturday of May);
Science Day (third Saturday of May), (Ukraine);
Persian Language Day (Iran);
Mother's Day (Paraguay);
Peace Officers Memorial Day (US);
Teachers' Day (Colombia, Mexico).
Teachers' Day (Malaysia);
Biographer's Day (US).
International Day Against Homophobia;
World Hypertension Day;
World Information Society Day;
Galician Literature Day;
Navy Day (Argentina);
Firefighter's Day (Latvia);
Constitution Day (Norway).
International Museum Day;
World AIDS Vaccine Day;
National Cheese Souffle Day (US).
Buddha's Birthday (East Asia);
Malcolm X Day (US).
World Bee Day;
World Metrology Day;
European Maritime Day;
Doctor Day (Indonesia);
National Day (Cameroon).
World Day for Cultural Diversity for Dialogue and Development;
Navy Day (Chile);
Independence Day (Montenegro);
Polar Explorer's Day (Russia).
International Day for Biological Diversity;
World Goth Day;
Harvey Milk Day (US);
National Maritime Day (US).
World Turtle Day;
Labour Day (Jamaica);
Students' Day (Mexico).
European Day of Parks;
Bike Day (Canada).
International Missing Children Day;
Geek Pride Day.
Independence Day (Georgia);
Mother's Day (Poland);
National Paper Airplane Day (US);
National Sorry Day (Australia).
Children's Day (Nigeria);
Libraries Day (Russia);
Mother's Day (Bolivia).
European Neighbors' Day (last Friday of May);
Republic Day (Nepal);
Republic Day (Azerbaijan);
National Brisket Day (US).
International Day of United Nations Peacekeepers;
World Digestive Health Day;
National Elderly Day (Indonesia);
Oak Apple Day (UK).
Canary Islands Day (Spain);
Trinity Sunday (Western Christianity);
Children's Day (Hungary);
Carpet Day (Turkmenistan);
Want a Flower Day (US).
World No Tobacco Day;
Memorial Day (last Monday of May), (US);
National Macaroon Day (US).
9 Creative Marketing Ideas for May Emails
Now when you know when to write, let’s see what email content creation ideas you can adapt.
1. Experiment with fonts.
You don’t need many images or a complex layout to make your campaign look nice. Smart usage of fonts, colors and white space can do the job as well.
By the way, in the eSputnik system, you can add any font you want in several clicks. They will get available in the editor right after you click final Save.
2. Add animation.
Animated elements never leave the list of email design trends. They make any campaign look more festive and dynamic. Plus, animation is a life-saving marketing idea for small businesses that don’t have budget or technical possibilities to run a special photoshoot.
3. Promote related products.
Think what products of yours may resonate with a particular holiday and come up with the corresponding launch. As an example: last year, GiftBasket launched a special pizza kit for National Pizza Party Day.
4. Add a countdown timer.
A good old countdown timer puts a focus on a time limit and prompts faster decision making. How to add one in your ecommerce email is clearly explained here.
5. Use a simple promo code.
Whatever occasion it’s dedicated to, make a promo code easy to use. A short memorable word like the below GOTH20 is better than say GthyFGthkjijip890mi.
6. Run Best of May.
Or any other campaign focused on the best products of the month, Staff Choice, What You Liked This Month, Best Sellers of May, etc.
In eSputnik, you can create personalized product recommendations featuring bestsellers or popular products. Select the necessary recommendations algorithm, upload your site data source and assign it to the email template with recommendations. The system will automatically be adding items to emails based on their sute category and availability.
7. Employ gamification.
A great content idea in itself, gamification is a useful tool to keep your subscribers entertained. It also increases the average read time and depth, prolonging the interaction with your brand.
8. Run a challenge.
And speaking of entertainment, challenges are also a great way to engage your audience. Think what activity resonates with your company and offer small incentives for participation.
9. Add a video.
Use a how-to tutorial to explain how to use your product and give people more reasons to buy it.
Whatever campaign you send, make sure you segment your audience properly and optimize sending time. The right offer sent at the right time is what makes the most high-performing campaign.