Iuliia Nesterenko

Technical Writer

Event Calendar for May: 115 Marketing Ideas & Email Examples

As we approach the last month of spring, marketers start thinking of good content ideas for May campaigns. Labour Day, Mother's Day (in 2020 falls on Sunday 10) and Memorial Day are the most popular holidays in May but not the only ones. You can choose of the below list of events those applicable to your business, and craft the corresponding messages.

The current situation puts this spring in a special position. Help and support are appreciated as never before, and should be the first marketing campaign ideas to come to your mind. Make sure you show some in your campaigns, sending positive vibes and words of encouragement.

Day Holidays and Events to Look for in May 2020

May 1

Labour Day (International Workers' Day);

International Sunflower Guerrilla Gardening Day;

International Space Day;

May Day;

Save the Rhino Day.

Content marketing ideas

May 2

International Doodle Dog Day;

Spring Astronomy Day;

National Education Day (Indonesia);

Teachers' Day (Iran);

National Herb Day (US).

May 3

Sun Day;

World Press Freedom Day;

Constitution Memorial Day (Japan);

Constitution Day (Poland);

Fiesta de las Cruces (Spain);

Lemonade Day (US).

May 4

International Firefighters' Day;

Anti-Bullying Day;

Star Wars Day;

World Give Day;

World Naked Gardening Day;

Youth Day (Fiji);

Bird Day (US);

Greenery Day (Japan).

Content marketing ideas

May 5

International Midwives' Day;

Europe Day;

Cinco de Mayo;

Children's Day (Japan, South Korea);

Constitution Day (Kyrgyzstan).

May 6

International No Diet Day;

Teachers' Day (Jamaica);

National Golf Day (US);

National Nurses Day (US).

May 7

World Password Day;

Radio Day (Russia).

May 8

World Red Cross and Red Crescent Day;

Parents' Day (South Korea);

Veterans Day (Norway);

No Socks Day (US).

Content marketing ideas

May 9

Victory Day (Europe, countries of the former Soviet Union);

World Fair Trade Day.

May 10

Mother's Day (US);

Flower Festival (Azerbaijan).

Content marketing ideas

May 11

National Technology Day (India);

Human Rights Day (Vietnam);

National Women's Checkup Day (US).

Marketing promotion ideas

May 12

International Nurses Day;

Day of the Finnish Identity (Finland);

National Hospital Day (US).

300+ Free Responsive Email Templates

May 13

International Hummus Day;

World Cocktail Day;

IEEE Global Engineering the Future Day;

National Apple Pie Day (US).

Marketing promotion ideas

May 14

Flag Day (Paraguay);

Izumo-Taisha Shrine Grand Festival (Japan);

Underground America Day (US).

May 15

International Day of Families;

Aoi Matsuri (Japan);

Army Day (Slovenia);

Mother's Day (Paraguay);

Peace Officers Memorial Day (US);

National Pizza Party Day (US);

Teachers' Day (Colombia, Mexico).

Marketing promotion ideas

May 16

Teachers' Day (Malaysia);

Biographer's Day (US).

May 17

International Day Against Homophobia;

World Hypertension Day;

World Information Society Day;

Children's Day (Norway);

National Walnut Day (US).

May 18

International Museum Day;

World AIDS Vaccine Day;

National Cheese Souffle Day (US).

May 19

Malcolm X Day (US);

Plant Something Day (US).

Mother's Day (Kyrgyzstan).

Marketing promotion ideas

May 20

World Bee Day;

World Metrology Day;

European Maritime Day;

National Day (Cameroon).

May 21

World Day for Cultural Diversity for Dialogue and Development;

Navy Day (Chile);

National Waiters and Waitresses Day (US).

Last post

May 22

International Day for Biological Diversity;

World Goth Day;

Harvey Milk Day (US);

National Maritime Day (US).

Best advertising ideas

May 23

World Turtle Day;

Constitution Day (Germany);

Labour Day (Jamaica);

Students' Day (Mexico).

May 24

Asparagus Day (US);

Brother's Day (US).

May 25

Africa Day;

National Day (Argentina);

Geek Pride Day;

Last bell (Russia, post-Soviet countries);

Memorial Day (US).

Best advertising ideas

May 26

World Lindy Hop Day;

Mother's Day (Poland);

National Paper Airplane Day (US);

National Sorry Day (Australia).

May 27

Children's Day (Nigeria);

Navy Day (Japan);

Mother's Day (Bolivia).

May 28

Republic Day (Nepal);

National Brisket Day (US).

May 29

International Day of United Nations Peacekeepers;

World Digestive Health Day;

National Elderly Day (Indonesia);

Oak Apple Day (England).

Best advertising ideas

May 30

Canary Islands Day (Spain);

Want a Flower Day (US).

May 31

World No Tobacco Day;

National Macaroon Day (US).

Affordable Marketing for Small Business

9 Creative Marketing Ideas for May Emails

Now when you know when to write, let’s see what email content creation ideas you can adapt.

1. Experiment with fonts.

You don’t need many images or a complex layout to make your campaign look nice. Smart usage of fonts, colors and white space can do the job as well.

Best advertising ideas

By the way, in the eSputnik system, you can add any font you want in several clicks. They will get available in the editor right after you click final Save.

eSputnik's email editor

2. Add animation.

Animated elements never leave the list of email design trends. They make any campaign look more festive and dynamic. Plus, animation is a life-saving marketing idea for small businesses that don’t have budget or technical possibilities to run a special photoshoot.

Find content ideas

3. Promote related products.

Think what products of yours may resonate with a particular holiday and come up with the corresponding launch. As an example: last year, GiftBasket launched a special pizza kit for National Pizza Party Day (which this year falls on May 15).

find content ideas

4. Add a countdown timer.

A good old countdown timer puts a focus on a time limit and prompts faster decision making. How to add one in your email is clearly explained here.

find content ideas

5. Use a simple promo code.

Whatever occasion it’s dedicated to, make a promo code easy to use. A short memorable word like the below GOTH20 is better than say GthyFGthkjijip890mi.

Find content ideas

6. Run Best of May.

Or any other campaign focused on the best products of the month, Staff Choice, What You Liked This Month, Best Sellers of May, etc.

May content ideas

7. Employ gamification.

A great content idea in itself, gamification is a useful tool to keep your subscribers entertained. It also increases the average read time and depth, prolonging the interaction with your brand.

May content ideas

8. Run a challenge.

And speaking of entertainment, challenges are also a great way to engage your audience. Think what activity resonates with your company and offer small incentives for participation.

May content ideas

9. Add a video.

Use a how-to tutorial to explain how to use your product and give people more reasons to buy it.

May content ideas


Whatever campaign you send, make sure you segment your audience properly and optimize sending time. The right offer sent at the right time is what makes the most high-performance campaign.

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Iuliia Nesterenko

Technical Writer

A technical (but still very creative) writer at eSputnik with a strong focus on design, current digital marketing trends, and new solutions for email automation.

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