Kateryna Milokhina

Technical Writer

45+ Subject Lines to Inspire Your April Fool's Day Email Marketing

Year after year, many retailers try to catch subscribers’ attention by using ‘no joke’, ‘no kidding’ and ‘no fooling’ in their April Fool’s email subject lines. As a result, consumers end up with a few dozens of cliched, repetitive subject lines adding up to the clutter of their inboxes. 

Happy April Fools` Day

Just think of your own inbox looking like the list below. While you can’t say these email subject lines lack creativity, it’s the repetitive ‘no joke’ pun that makes emails blend in instead of standing out.

  1. No Joke! Flash Sale, Today Only! 20% off for April Fools’ Day. — Cascio Interstate Music;
  2. No Joke! Open to Reveal Your Exclusive 1-Day Offer... — Caswell-Massey Company;
  3. It may be April Fools day but our prices are no joke! — Superbreak Mini-Holidays;
  4. No joke, your April Fools’ Day deal is 40% off! — Improvements Catalog;
  5. No joke. Take 40% off for April Fools’ Day! — Improvements Catalog;
  6. This is not a joke! 30% OFF your purchase — FragranceNet;
  7. No foolin’! FREE Shipping + Food on SALE! — Petco.com;
  8. No Sale Today — Just Kidding! — Christopher and Banks;
  9. April Fools’ Day—but this sale is no joke! — Bicycling;
  10. No Joke! 21% OFF Coupon Inside — FragranceNet;
  11. No joke, you get FREE shipping — bareMinerals;
  12. No joke: save up to 50% (today only) — AVON;
  13. This Flash Sale is NO Joke! — Parts Express;
  14. ? No Joking, 20% Off Today! ? — Ziamond;
  15. It’s no joke: 41% off! — Banana Republic;
  16. 25% off Batik! No Fooling! — Batiks.com;

We're not squidding around...

Last post

If you really want readers to open your emails, try to invest a little more creativity into your April Fool’s Day’s subject lines. Write a simple April Fool’s Day greeting, showcase your discounts, or offer some useful holiday-related content. Remember that the goal of email marketing is to deliver value that will help you activate and inspire the customer.

Jazz up your emails with eSputnik!

  1. April Fools’ Day Sale — No Pranks, just Real Offers. This Weekend only! Don’t miss out, Shop now! — eChemist;
  2. Morgan Freeman Says He’s Never Retiring + A New Fixer Upper Mystery + April Fools’ Day Origins — Parade;
  3. Astronomy Super Bowl Kickoff | Zero Gravity Day Hoax | Bransons Galactic Recovery — Space.com;
  4. April Fools’ Day 2016: Our Foolishly Giant List of the Best Brand Hoaxes — Adweek;
  5. Marketers Say Debuting Amazon Dash Right Before April Fools’ Day Was Genius — Adweek;
  6. Happy April Fool’s Day — Sick Science Experiment of the Week — Steve Spangler Science;
  7. April Fools’ Day 2015: Our Giant Roundup of the Best Brand Hoaxes — Adweek;
  8. Experiment of the Week — April Fools’ Leakproof Bag — Steve Spangler Science;
  9. No puns, just foolishly low prices on comics. Save up to 75%! — comiXology;
  10. April Fools’ Practical Jokes that Teach Science — Steve Spangler Science;
  11. 3 Lasting Benefits To April Fools’ Day Prank Marketing — Marketo.com;
  12. April Fools’ Day Pranks with Jack Spangler — Steve Spangler Science;
  13. Brands Are Pulling Off All the Pranks on April Fools’ Day — Adweek;
  14. Cool science tricks for April Fools’ Day! — Steve Spangler Science;
  15. Say No to April Fools Day with John Oliver! — Official HBO Store;
  16. 20 Ways to Have a Great April Fools’ Day! — AllFreeKidsCrafts;
  17. Our 5 Favorite April Fools’ Day Pranks of 2015 — Parade;
  18. April Fools’! Almost. See the Latest Brand Pranks — Adweek;
  19. Gmail’s April Fools’ Joke Backfires Badly — Adweek;
  20. ? Make Fake Poop! ? — Johnny Cupcakes;
  21. The Bad News: We’re Out of Deals. The Good News: It’s April Fools Day... — Overstock.com;
  22. April Fools’ Day Sale. Save 20% Site Wide. — The Museum Shop of The Art Institute of Chicago;
  23. Don’t Be Fooled — This Deal is Real! — Chesapeake Bay Crab Cakes;
  24. All DELUXE SHINAI $35.00 APRIL FOOLS’ Sale — E-Mudo;
  25. Free Shipping — April Fools’ Day Savings! — Amerimark;
  26. ? You Get The Last Laugh, 20% Off ? — Ziamond;
  27. Happy April Fools’ Day! ? — Impromptu Gourmet;
  28. A day fit for a clown. — Clown Antics;
  29. Gotcha! — BuzzFeed.

You Get The Last Laugh, 20% Off

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Kateryna Milokhina

Technical Writer

Kateryna's expertise lies in copywriting, content creation, and email design. In her articles, she investigates the latest trends of the digital marketing world, and shares useful insights and tips.

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