Kateryna Milokhina

Technical Writer

100+ Great Easter Email Subject Lines

Easter is almost around the corner! It’s a great opportunity for businesses to reach out to their subscribers with creative Easter  marketing campaigns. It’s time for eggs-quisite Easter puns, egg-citing incentives and sweet words to let subscribers know that you care for them. In this blog post, we share over 100 great examples of effective Easter email marketing subject lines to inspire your own email campaigns.

Throw in some egg-celent Easter marketing puns

Whether we like it or not, Easter has long been associated with an anthropomorphic rabbit who delivers colored eggs and candy to one’s house. Why not use this to your business advantage and add some catchy Easter phrases? Some puns and idioms already involve the word „hop“ and thus can be used as bunny puns: „A hop, skip and a jump“, „Hopping mad“, „Full of hops“ and „Hop to it!“. Another typical examples of bunny puns would be, using ‘bunny’ instead of ‘body’ and ‘hoppy’ instead of ‘happy’. As in, ‘Hoppy Easter!’, ‘somebunny’, ‘anybunny’, and ‘everybunny’. Alternatively, try to sneak in the word ‘egg’ into any words with similar sounds, as in ‘egg-sactly’, ‘egg-citing’, ‘egg-static’, ‘egg-stravagant’, ‘egg-splosive’, ‘egg-ceptional’, ‘egg-streme’, or ‘eggs-aggerate’.

Some Easter emojis can also go a long way. Here, you can use rabbits ?, eggs and baby chicken ?, chocolate and candy ?, and all sorts of plants and flowers ? to celebrate spring.

Create egg-citing Easter emails in minutes

  1. ? Did some bunny say Easter? 25% OFF our Easter shop in stores & online — this weekend only! — potterybarnkids.com;
  2. 2 Days Only! FREE Shipping on Any Order + Egg-normous Savings on Easter Essentials — Oriental Trading;
  3. Hoppy Easter! $7.99/lb Boneless Lamb Legs & 2/$10 Tulips + More Easter Essentials! — Earth Fare;
  4. We’re egg-cited for Easter! So we’re giving you a DOUBLE DEAL — Lillian Vernon;
  5. Best-dressed Easter looks + Spring Reign Sale (Hop to it!) — Old Pueblo Traders;
  6. Enjoy 25% OFF for EVERYBUNNY — Because It’s Easter! — Amazing-Solutions;
  7. Hop to It, Valued Customer! Introducing Easter 2019. — PersonalCreations.com;
  8. Cracking Easter Event deals — MUST END MIDNIGHT! — Argos.co.uk;
  9. Hop, hop comes the Easter bunny with today’s read! ? — Freshdesk;
  10. Save 25%. ? Look What Hatched...Easter! — PersonalCreations.com;
  11. ? The easter bunny has more up his sleeve... — Old Navy;
  12. Easter deals that won’t be beaten — James Villa Holidays;
  13. 50% off is hoppin’ away in just hours. — Lane Bryant;
  14. Hoppy Easter from Bass Pro Shops! — Bass Pro;
  15. ✿ Happy Easter from Oompa Toys ✿ — Oompa;
  16. Egg-cellent Easter Placemats! — artappeel.com;
  17. Eggcellent Easter Break — White Horse Hotel;
  18. Any bunny want to save $20? — Chadwicks;
  19. Hop to it! Easter Sale! — Hobby Lobby;
  20. Eggcellent Easter — White Horse Hotel;
Egg-cellent... - Godiva Chocolatier

Showcase sweet discounts

Discounts are something consumers always look forward to. Why not use your Easter email messages to give subscribers an incentive to buy from you, at the discounted price? Since discounts are usually only available for a specific period of time, people feel that they’re likely to miss out on saving money if they don’t buy immediately.

Boost sales with automated marketing emails
  1. Top 7️⃣ Deals TODAY: Cookware, Coffee, Cutlery, Easter & More + Free Shipping on Your Order + Your Code for 25% Off Inside! — Williams-Sonoma Inc.;
  2. Jump into 20% Savings! All-New Easter Baskets Have Arrived. — PersonalCreations.com;
  3. Get ready for Easter entertaining: 25% off + FREE shipping sitewide, including furniture — Frontgate;
  4. What’s sweeter than Easter treats? Your EXCLUSIVE promo code for 25% OFF! — potterybarnkids.com;
  5. 10% off SITEWIDE Extended 2 Days | Sneak a Peek at NEW Easter Fun + Get Free Shipping — Oriental Trading;
  6. Hooray for 2 More Days! FREE Shipping on ANY Order & Save up to 50% on Easter — Oriental Trading;
  7. Ends Tonight! FREE Shipping on ANY Order + Get up to 50% OFF Easter Eggs — Oriental Trading;
  8. Last Day to Save 10% on EVERYTHING on Your Easter List + Free Shipping — Oriental Trading;
  9. Happy Easter! See what’s in your basket...25% off 1 item + Free Shipping! — Pottery Barn;
  10. NEW Spring-Inspired & Easter Favorites + Extra 20% Off SALE — Williams-Sonoma Inc.;
  11. New Offer: 20% off Coupon! The Easter Savings Event Ends Soon! — Overstock.com;
  12. Hold My Peeps! Save 20% & See What’s New for Easter. — PersonalCreations.com;
  13. £169 with dinner — kids stay and eat free this Easter! — The Celtic Manor Resort;
  14. Easter Apparel Sale | 50-79% Off In Our Top Apparel Picks — SportsShoes.com;
  15. Our Easter Gift To You: $5 Off + Shipping Deal! — Classic Collection Holidays;
  16. Happy Easter!! 50% Off 1 Item When You Spend $100 — Norm Thompson;
  17. Don’t Miss Our Easter Sale Event for Savings up to 50% Off! — Crazy Shirts;
  18. Happy Easter! 30% Off Your Basket + Free Shipping — Draper’s & Damon’s;
  19. We’re Giving You $50 To Shop + New Easter Styles — Draper’s & Damon’s;
  20. Let the Easter hunt begin with free shipping & 10% off — Lillian Vernon;
  21. Save up to 50% for the final Easter holiday weekend! — Park Holidays;
  22. ? EASTER SALE Up To 80% Off + Save An Extra 20% Off — Bluefly;
  23. Attn: All-New for Easter! All 20% Off. — PersonalCreations.com;
  24. Free shipping & 10% off what’s new for Easter — Lillian Vernon;
  25. Happy Easter! {25% Off + Free Shipping} — Native Remedies;
  26. Get Ready For Easter! (+50% OFF Sitewide) — BrylaneHome;
  27. Happy Easter! 30-80% OFF ENTIRE SITE! — BonWorth Home;
  28. 50% Off EVERYTHING. Thanks, Easter Bunny! — Crazy 8;
  29. Save 10% on your Easter break — Blue Chip Holidays;
  30. 25% off our entire Easter collection — Lillian Vernon;
  31. Happy Easter: 45% off ends tonight! — Rugs USA;
  32. Easter Savings | Organic Sheets, Duvets, Towels, Green Kitchen & More — The Ultimate Green Store;
  33. Easter reductions — last chance to buy — Bettys & Taylors of Harrogate;
  34. Happy Easter + LAST DAY of Weekend Flash Sale — Horchow;
  35. Happy Easter! HUGE savings just for you! — West Elm;
  36. The amazing Easter 6 offers have started — ALDI UK;
  37. Last Chance For Easter Savings — Easy Comforts;
  38. This Easter Sale Ends Tonight! — Foldies;
NEW Spring-Inspired & Easter Favorites + Extra 20% Off SALE — Williams-Sonoma Inc.
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Offer something other than flashy discounts

To stand out against dozens of Easter emails in your subscribers’ Inbox, think of what makes your Easter email marketing unique. What products, services, or content can you offer for Easter? How can you help your subscribers celebrate? Go for it and state your offer right in the Easter email headlines.

Personalize your Easter offer to each user
  1. Celebrate Spring with New Easter Favorites + Free Shipping on Your Order — Williams-Sonoma Inc.;
  2. FREE Shipping on All Easter CANDY ? + The Ultimate Easter Basket! — Williams-Sonoma Inc.;
  3. Easter collections 2019 by Villeroy & Boch, Hutschenreuther and Goebel — Porzellantreff;
  4. Vintage photos of the most stunning Easter Sunday church hats — Essence Magazine;
  5. 15 Recipes for Fluffy, Flaky Homemade Biscuits + Leftover Easter Candy 3 Ways — Parade;
  6. Easter Treats, Music & Cleaning — Special Buys on sale Wednesday 6 February — ALDI;
  8. Very Last Minute Recipes To Add To Your Easter Dinner — BetterRecipes.com;
  9. Sweet And Savory Classics For Your Easter Sunday Brunch — Recipe4Living;
  10. When life gives you Easter eggs, don’t just make *any* egg salad. — Food52;
  11. Are you ready for Easter? Let us help with free shipping. — Current Catalog;
  12. Amazon Alexa Easter Eggs & Fun Things to Try — John Wiley & Sons;
  13. The best (and worst!) Easter candy for your health — Reader’s Digest;
  14. Easter decor is here, including Bethany Lowe collectibles — Horchow;
  15. Free shipping + Easter items to enrich your study!— Seagull Book;
  16. The Best Thing to Do With All Those Easter Eggs — Epicurious.com;
  17. It’s here! 99¢ shipping & our new Easter catalog — Current Catalog;
  18. Enjoy time together on the slopes this Easter — Esprit Family Ski;
  19. Double your annual leave this Easter — Contiki Travel Tours;
  20. Free shipping on the perfect Easter gifts — Current Catalog;
  21. 30 beautiful Easter quotes to share today — Country Living;
  22. Get Set for Easter + Your VIP-Only Code — Pottery Barn;
  23. JUST IN: Furniture, Easter finds & more! — HomeGoods;
  24. There’s still time to plan your Easter getaway — Qantas;
  25. Exceptional finds for everything Easter! — HomeGoods;
  26. We Found the Best Easter Gifts for Your Tot — Parents;
  27. Happy Easter — Enjoy FREE Shipping! — Support Plus;
  28. Easter eggs for all your delegates — Whittlebury Hall;
  29. Kids’ Easter fun ships for FREE — Current Catalog;
  30. Peep this. The Easter Shop is here! — Stride Rite;
  31. Find Your Easter Getaway — Oliver’s Travels;
  32. 37+ Easy Ideas to Celebrate Easter — Parents;
  33. Two words: Easter Preview — Current Catalog;
  34. You’ll ♥ Our Easter Home Décor! — Von Maur;
  35. Irina, here’s where to ski at Easter — Neilson;
  36. Book Now for Easter Travel — Auto Europe;
  37. Just In: New Easter Catalog! — Dollar Tree;
  38. ISAIA for Men | Easter Entertaining — Gilt;
  39. New Easter Placemats! — artappeel.com;
  40. Easter Basket Surprise! — Hobby Lobby;
  41. 4 ways to get Easter ready! — T.J.Maxx;


itty bittys® Mystery Eggs make fun Easter gifts

Wish your subscribers a Happy Easter

A simple Happy Easter email greeting may do just fine, especially if your subscribers know you well already, and there are high chances of them opening your Easter email to check what’s inside.

Get to know customers better with segmentation
  1. Thomas Kinkade Studios would like to wish you a happy Easter! — Thomas Kinkade;
  2. Happy Easter From Sturbridge Yankee Workshop — Sturbridge Yankee Workshop;
  3. Happy Easter! Get Outside and Celebrate Spring — Martha Stewart;
  4. Happy Easter — From Your Friends at Sheplers — Sheplers;
  5. Happy Easter! Got everything you need? — Groupon UK;
  6. Happy Easter from Especially Yours — EspeciallyYours;
  7. Happy Easter from all of us at Frontgate! — Frontgate;
  8. Happy Easter from K&G! — K&G Fashion Superstore;
  9. Wait... Easter is TODAY?! — Edible Arrangements;
  10. Happy Easter from Paula Young — Paula Young;
  11. Wishing You a Wonderful Easter — BBarnett;
  12. Happy Easter — Final Day — Ulla Popken;
  13. Happy Easter Irina! — Britannia Hotels;
  14. Happy Easter from GODIVA — Godiva;
  15. Happy Easter, baby! — Carter’s;
  16. HAPPY EASTER — M. Moose;
  17. Happy Easter! — Kirklands.

Happy Easter, and may your campaigns bring as many emotions as the holiday they're dedicated to.

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Kateryna Milokhina

Technical Writer

Kateryna's expertise lies in copywriting, content creation, and email design. In her articles, she investigates the latest trends of the digital marketing world, and shares useful insights and tips.

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