Iuliia Nesterenko

Technical Writer

70+ Inspirational Content Ideas to Fill Your December Marketing Calendar

December is probably the champion month in terms of sales generation. December 2019 is a double champion as it happens to host several biggest shopping occasions at once - Cyber Monday (Dec 2), Giving Tuesday (Dec 3), Hanukkah (Dec 22 -30), Christmas (Dec 25), and New Year (Dec 31).

With holiday fever spreading, you need to plan ahead to perform your best marketing routine. Although your customers are driven to shop during the holidays by their mere existence, you should still find phenomenal content ideas to impress your audience and prove one more time they’ve made the right choice by subscribing to you.

Ready to reintroduce your products and win a new following? Look no further and check our ultimate compilation of practical email marketing advice supported by great examples.

Content ideas 2019

Top 10 Tricks to Spruce Up Your December Campaigns

  • Killer subject line. A subject line is the first thing people see when receiving your email, so you want to do better than just Cyber Monday Sales. Describing all advantages of your offer in about 10 words isn’t easy, but the juice is worth the squeeze. You have only one chance to catch the attention, so don’t waste it with regular wording.
  • Emoji. Relevant symbols in a subject line or preheader can help your email make it through an overcrowded Inbox. Make sure you stick to commonly accepted emojis that convey no double meaning.
  • Smart GIF. A well-placed GIF adds entertaining vibes even to a plain-text email. Watch the size though, as too many heavy images may distort the message layout.
  • Relevant humor. A couple of sharp sentences, a custom CTA, a promo code with fun celebration references - holidays are all about laughter and entertainment, so don’t be afraid to go for a humorous angle.
  • Wordplay. Get creative with the text. Let your brand personality shine using old sophisticated language of Charles Dickens’ novels, adapting a couple of lines from popular carols, or even coming up with your own short poem or haiku.
  • Urgency. Countdown timers work perfectly when it comes to speeding up decision making. People don’t like missing out on opportunities, so consider reminding your customers that the lucrative deal expires in a day or even hours. Such time-sensitive phrases as Final Sale, Supply Is Limited, # Left in Stock, etc. would help get the job done.
  • Promo code. Free shipping and discount codes have the best chances to be used and generate a purchase. And since most December celebrations are family holidays, consider including several codes, for your customers and their family and friends.
  • Themed background. If you opt for a simple design and minimum images, a holiday-themed background may take on a role of the mood setter. Angels, bells, evergreens, garlands - even one small element is enough to create a festive atmosphere.
  • Mobile-friendliness. More than 70% of users read emails on mobile devices, and the number will only grow. Make sure your design is optimized for any device and would look as intended on both desktop and smartphone.
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  • Multichannel. Let your community know what you’re up this holiday season via all available channels. Site banners, Facebook and Insta posts, YouTube video announcements, mobile pushes and Viber messages - employ a multichannel approach for a better response.

And now when you’re armed with all the basic insights into cool content generation ideas, check this list of events, small and big, local and international, to put all the above into practice. We definitely don’t recommend you bombard your customers’ Inboxes every day, but a relevant reminder applicable to your business is always to the point.

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Day Holidays to Look for in December 2019

Dec 1

Teachers' Day (Panama)

Eat a Red Apple Day (US)

Good Neighborliness Day (Turkmenistan)

Campaign by Radisson

Dec 2

Cyber Monday

Fritters Day (US)

Campaign by Oasis

Dec 3

Giving Tuesday

Doctors' Day (Cuba)

Make a Gift Day (US)

Campaign by OrderUp

Dec 4

National Cookie Day (US)

Navy Day (India)

Environment Day (Thailand)

Campaign by Pei Wei

Dec 5

World Soil Day

International Ninja Day

Dec 6

St. Nicholas Day

Farmer's Day (Ghana)

National Gazpacho Day

Campaign by Muziker

Dec 7

Small Business Saturday (UK)

National Cotton Candy Day (US)

Letter Writing Day (US)

Dec 8

Day of Finnish Music (Finland)

National Youth Day (Albania)

Mother Day (Panama)

Dec 9

National Pastry Day (US)

Christmas Card Day

Campaign by Gelato Fino

Dec 10

International Human Rights Day

Alfred Nobel Day

Dec 11

International Mountain Day

National Tango Day (Argentina)

National App Day (US)

Campaign by Grand Teton National Park

Dec 12

Kanji Day (Japan)

Gingerbread House Day (US)

Dec 13

Friday the 13th

Sailor's Day (Brazil)

National Cocoa Day (US)

Official Lost and Found Day

Campaign by Bluffton Public Library

Dec 14

Monkey Day

Bill of Rights Day

Dec 15

International Tea Day

National Cupcake Day

Campaign by Royale Touche

Dec 16

National Sports Day (Thailand)

Chocolate Covered Anything Day (US)

Dec 17

National Maple Syrup Day

Wright Brothers Day (US)

Campaign for Maple Syrup Day

Dec 18

UN Arabic Language Day

Dec 19

St. Nicholas Day (UA)

National Oatmeal Muffin Day (US)

Dec 20

International Human Solidarity Day

National Sangria Day

Ugly Sweater Day (US)

Campaign for Sangria Day

Dec 21

Turkish Language Day

Crossword Puzzle Day (US)

Dec 22


Mother's Day (Indonesia)

National Mathematics Day (India)

Teachers' Day (Cuba)

Date Nut Bread Day (US)

Dec 23


First Day of Hanukkah

Campaign by Fab

Dec 24

Christmas Eve

Eggnog Day (US)

Dec 25


Campaign by Lands' End

Dec 26

Boxing Day

Day of Goodwill

Father's Day (Bulgaria)

Thank You Note Day (US)

Campaign by Birchbox

Dec 27

National Fruitcake Day (US)

Dec 28

Card Playing Day (US)

National Short Film Day

Dec 29

Pepper Pot Day (US)

Constitution Day (Ireland)

Independence Day (Mongolia)

Campaign by Ray Ban

Dec 30

National Bacon Day

Dec 31

New Year's Eve

National Champagne Day (US)

Campaign by Kate Spade

Best December Email Campaign Examples and What to Learn from Them

You know when to write and know what to write but still don’t quite visualize the final picture? Take a look at the below examples to get an idea of how different elements may work in one campaign. You don’t necessarily have to incorporate them all - choose those that resonate with your brand image and established communication pattern.

Last post

Cyber Monday

Cyber Monday is all about big sales, free gifts and promo codes. The bigger digit precedes % OFF, the more appealing your campaign is. However, those willing to participate in this huge eCommerce event need to plan ahead and start making preparations way before December. Coming up with an appealing design, catchy subject line, smart copy and custom images takes time, so don’t hold over till the last week.

They’ve got the job done:

Campaign by Dr. Martens

Key elements:

  • countdown timer;
  • 30% - 60% sales;
  • time-limited promo code;
  • multiple CTAs;
  • new collection preview.

Campaign by Funnel Bear

Key elements:

  • wordplay;
  • complementary image;
  • brand identity highlighted;
  • custom CTA;
  • deal given in currency and not percentage.

Campaign by J.Crew

Key elements:

  • wordplay;
  • supportive relevant image;
  • bright color;
  • animation elements;
  • promo code available in stores.

Campaign by Alternative

Key elements:

  • cyber-themed background;
  • minimum text;
  • limited offer;
  • no long confusing conditions.

Campaign by Adidas

Key elements:

  • driving language - think fast, savings end, won’t last long;
  • exclusive offer;
  • multiple CTAs.

Giving Tuesday

Giving Tuesday follows Cyber Monday, and as suggested by the name, it’s more about contribution than commercial profit. However, it doesn’t mean that only nonprofits are welcome to participate. Any company willing to boost community engagement, run volunteer events, promote charity, declare its social position or simply say thank you can also commit.

They’ve got the job done:

Campaign by Madewell

Key elements:

  • donation option;
  • focus on giving.

Campaign by Uber

Key elements:

  • topical language - gift, warmth, giving;
  • no evident CTAs;
  • offer to forward friends.

Campaign by TOMS

Key elements:

  • strong motto - your purchases help improve lives;
  • different options to participate;
  • no numbers or %, only engaging text.

Campaign by Athleta

Key elements:

  • volunteering and donation option;
  • powerful image;
  • in-store events;
  • sense of community commitment.

Campaign by Day Spring

Key elements:

  • no aggressive CTAs in the top part;
  • Fill their stockings with love and inspiration instead of Buy now;
  • holiday-themed images.


Christmas has long turned into an international holiday celebrated by almost everyone regardless of religious believes, geo location, age, and nationality. You don’t need to know the Bible by heart to make gifts to your friends and family, bake traditional cookies or decorate your house with elves and angels.

They’ve got the job done:

Campaign for Christmas

Key elements:

  • congratulation on Hanukkah and Christmas;
  • practical information on working schedule;
  • cute video;
  • no direct CTAs.

Campaign by Boom Social

Key elements:

  • personalized approach;
  • season's greeting;
  • no sale-oriented content;
  • no CTA.

Campaign by Rewined

Key elements:

  • product-focused design;
  • Christmas-related product;
  • animation elements;
  • simple layout.

Campaign by Rikumo

Key elements:

  • themed background;
  • different gift options;
  • wide price range.

Campaign by FundBox

Key elements:

  • themed GIF;
  • custom CTA;
  • easy-to-scan design.

We hope you’d get inspired by at least a few of the above content writing ideas. December is the month when customers are eager to buy, so it’s a perfect match for email marketing made in eCommerce heaven. Plan ahead, stay focused on your company values, craft creative campaigns and win this December.

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Iuliia Nesterenko

Technical Writer

A technical (but still very creative) writer at eSputnik with a strong focus on design, current digital marketing trends, and new solutions for email automation.

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