7 Jun 2019
5 Advantages of Mobile Push Notifications as a Marketing Сhannel

If you want to engage and retain users in your mobile application, as well as effectively promote its updates and increase sales, push notifications would be the best tool for all these goals. Learn how you can take advantage of push notifications as a way to communicate with mobile app users.

1. Closer Сonnection with the User

Push notifications appear on mobile screens from mobile applications. In many cases, you won’t even have to ask for special consent from the users. Usually, they give it automatically by installing your app.

Users don't even have to be actively using the app to receive push notifications. If they don't use their phones at the moment when a message is delivered, they will see it for sure when they turn on the device or even on lock screens.

Usually, users read mobile notifications almost as soon as they delivered. Therefore, this channel is a great choice when you need to deliver urgent information. For instance:

  • Giveaways
Giveaways
  • Notifications about app updates
App updates
  • Wishlist alerts and notifications
Wishlist alert

2. Accurate Targeting

The targeting accuracy depends on the amount and quality of data offered by the platform you use for push notifications.

For instance, in eSputnik you can segment your contact list by the following attributes:

  • user activity time;
  • product preferences;
  • type of device (Android or IOS);
  • average order value;
  • demographic data;
  • geolocation.

The more accurate your segmentation would be, the more relevant the offer. In this way, your push notification campaigns can bring you the maximum number of conversions.

3. Automation

Push notifications work well for automating regular interactions between a user and a brand, such as:

  • onboarding campaigns;
  • reminders about an abandoned cart;
  • transactional notifications;
  • win-back messages to inactive users.

In fact, you can select any trackable event to trigger an automatic notification.

As a rule, online businesses use Email or SMS for these purposes. Push notifications don't replace these channels but complement them. Advanced marketing automation systems allow using multiple channels in a single marketing workflow, for instance, an omnichannel series of abandoned cart reminders. Implementing an omnichannel marketing strategy will help you significantly increase brand’s reach and improve the probability of customers taking the target action.

To automate the sending of mobile notifications using the eSputnik system, you’ll need to configure recording events from your mobile application directly in eSputnik. Next, you’ll need to create a workflow in our drag and drop campaign editor.

Let’s say you want to notify a user that you’ve started processing their order.

In this case, the workflow would consist of the following elements:

  • The “Start” block;
  • The “Get order” task;
  • The “Mobile push” block;
  • The “End” block.
Workflow

The “Mobile push” block settings allow you to configure the notification lifespan (activity time): 15 minutes to 28 days.

4. Comprehensive Reporting

The eSputnik reports will provide you with all the key performance indicators of your mobile push marketing campaigns:

  • the number of sent and delivered notifications;
  • click-through rate;
  • errors.
Mobile campaign analytics

The detailed reporting will help you find the best-performing ways to communicate with users and optimize your marketing strategy correspondingly.

5. Easy Start

If you already have a mobile app, you only need to take a few simple steps to start using push notifications.

Configure the collection of mobile tokens (a mobile token is a user device identifier). It's free but may require some help from the developers of your mobile application.

Step 1. Create a Project in Google Firebase.

Step 2. Create a “Private Key” in the project’s settings and upload it to your new project for mobile notifications. Don’t forget to give a name to your project.

Private Key for mobile notifications

Step 3. Ask your app developers to integrate the project with Android and iOS.

Step 4. Configure the automated update of contact lists with mobile tokens to the eSputnik system using one of the Public API methods.

Create a message. You can easily design app push notifications in the eSputnik`s drag and drop editor without any special skills.

Message builder

Choose the segments with which you want to communicate, and your first push notification campaign in eSputnik is ready!

Conclusion

Smartphones are increasingly replacing desktop devices. You need to develop mobile marketing strategies to win over your competitors and keep your business growing.

Thanks to their technical features, mobile push notifications can be the perfect solution for fast and reliable customer communication.

Set up mobile notifications today, and be one step ahead of the competition!

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