Iuliia Nesterenko

Technical Writer

140+ Creative Ideas to Fill Your October Content Calendar

Although it feels like September has just begun, and it’s been not too long since all those back-to-school campaigns, a smart email content creator knows it’s time to think ahead to the October marketing strategy. And for those who think that Halloween is the only reason to get in touch with customers, we’ve put together a big list of interesting and fun events, so you can go on engineering your next newsletters, promo campaigns, blog articles, or social posts.

In fact, October looks like a non-stop celebration of all possible kinds of food and beverages - Coffee Day, Noodle Day, Taco Day, Cinnamon Roll Day, Frappe Day: whatever business you’re running, there will still be an opportunity to reach your customers with congratulations. Because who wouldn’t like to celebrate Coffee Day, right?

For example, GoVype also thought like this and came up with a short Insta post. Although the company is neither a coffee manufacturer nor a coffee shop, their digital invitation for a cup of coffee looks pretty much to the point. Most people associate - consciously or subconsciously - coffee with smoking, so why miss a valuable opportunity to remind of your existence?

Content idea for International Coffee Day

But man shall not leave by coffee alone, and luckily October has way more events to celebrate. From beer to space, there are a lot of topics which can inspire marketers to share good email content relevant to their industries and promote more brand awareness.

Month Holidays to Look for in October 2019

  • International Drum Month;
  • National Work and Family Month;
  • Adopt a Shelter Dog Month;
  • Stop Bullying Month;
  • National Cookie Month;
  • National Book Month;
  • Apple Month.

Facebook post for Adopt a Shelter Dog Month

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Week Holidays to Look for in October 2019

  • International Magic Week - Oct 25-31;
  • World Space Week - Oct 4-10;
  • Walk Your Dog Week - Oct 1-7;
  • Global Children’s Week - Oct 1-7;
  • Great Books Week - Oct 6-12.

You may think that your business has absolutely nothing to do with space or dog walking, but a creative campaign by Cunard will put to shame any headshaker. The company went way beyond laconic social media posts and came up with an exclusive program offering to celebrate Transatlantic Space Week aboard on one of its best flagships.

Special offer for World Space Week

Let’s not forget that October hosts one of the biggest and craziest beer festivals - Oktoberfest that will be held on September 21 - October 6. First organized in Munich, Germany, the event is now a big thing all over the world. Its less popular American cousin - Great American Beer Festival - will be held on October 3-5, 2019 in Denver, so all sorts of companies, from actually beer manufacturers to airline companies, should have long started planning their campaigns.

Special offer for Oktoberfest

Any business that somehow related to sand, water or beach vacations, be it a hotel or a diver park, may consider preparing an exclusive offer for International Sandsculpting Championship held on September 27 - October 6.

Special offer for International Sandsculpting Championship

If the above hardly resonates with your business and audience, here is a day-by-day October ideas to help you design a month-long marketing strategy, with the best marketing content examples attached.

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Day Holidays to Look for in October 2019

Oct 1:

International Music Day

International Coffee Day

International Day of Older Persons

World Vegetarian Day

National Black Dog Day (US)

National Fire Pup Day (US)

National Hair Day (US)

National Homemade Cookies Day (US)

Balloons Around the World Day (US)

Special offer for International Coffee Day

Oct 2:

World Farm Animals Day

International Day of Non-Violence

National Grandparents Day (Italy)

Batik Day (Indonesia)

National Name Your Car Day Fun (US)

National Walk and Bike to School Day (US)

Mahatma Gandhi's Birthday (India)

Sales for Grandparents Day

Oct 3:

World Temperance Day

National Boyfriend Day (US)

National Poetry Day (US)

Oct 4:

World Animal Day

World Smile Day

Cinnamon Roll Day

National Taco Day (US)

Odd Socks Day (Australia)

Facebook post for Cinnamon Roll Day

Oct 5:

World Teacher's Day

Astronomy Day

Engineer's Day (Bolivia)

Card Making Day (US)

National Be Nice Day (US)

Email marketing content best practices

Oct 6:

World Cerebral Palsy Day

National Mad Hatter Day (US)

National Noodle Day (US)

Oct 7:

National Frappe Day (US)

National Child Health Day (US)

Facebook post for National Frappe Day

Oct 8:

National Octopus Day (US)

Air Force Day (India)

Children's Day (Iran)

Navy Day (Peru)

National Fluffernutter Day (US)

National Pierogi Day (US & Canada)

Vijayadashami (India)

Oct 9:

World Post Day

Curious Events Day (US)

National Nanotechnology Day (US)

Takayama Autumn Festival (Japan)

Oct 10:

World Porridge Day

World Mental Health Day

Literature Day (Finland)

Handbag Day (US)

Best email content for Handbag Day

Oct 11:

World Egg Day

International Newspaper Carrier Day

National Coming Out Day (US)

Oct 12:

Children's Day (Brazil)

Farmers Day

National Savings Day (US)

Special offer for National Savings Day

Oct 13:

International Skeptics Day

International Day for Natural Disaster Reduction

National M&M Day (US)

Railway Day (Azerbaijan)

Doi taikomatsuri ( Japan)

National Police Day (Thailand)

Paramedics' Day (Poland)

Oct 14:

World Standards Day

Columbus Day

Mother's Day (Belarus)

National Education Day (Poland)

National Dessert Day (US)

Special campaign for Mother's Day

Oct 15:

World Students' Day

International Day of Rural Women

Global Handwashing Day

Breast Health Day (Europe)

Teachers' Day (Brazil)

National Cheese Curd Day (US)

Oct 16:

World Food Day

World Anaesthesia Day

Global Cat Day

Boss's Day (US & Canada)

Teachers' Day (Chile)

Dictionary Day (US)

Special promo code for National Cat Day

Oct 17:

International Day for the Eradication of Poverty

International ShakeOut Day

Digital Society Day (India)

Loyalty Day (Argentina)

Wear Something Gaudy Day (US)

Oct 18:

Global Champagne Day

Alaska Day

Necktie Day (Croatia)

Chocolate Cupcake Day (US)

Special campaign for National Cupcake Day

Oct 19:

International Gin & Tonic Day

World Pediatric Bone and Joint Day

Sweetest Day (US)

Oct 20:

World Osteoporosis Day

World Statistics Day

International Sloth Day

Women's Day (Vietnam)

Oct 21:

Apple Day

National Nurses' Day (Thailand)

National Clean Out Your Virtual Desktop Day (US)

National Reptile Day (US)

Special campaign for National Apple Day

Oct 22:

National Nut Day (US)

Caps Lock Day (US)

Oct 23:

International Mole Day

Aviator's Day (Brazil)

National Medical Assistants Day (US)

Slap Your Annoying Coworker Day (US)

Oct 24:

United Nations Day

World Development Information Day

Bologna Day (US)

Facebook post for National Bologna Day

Oct 25:

World Pasta Day

Sourest Day (US)

National Art Day (US)

Special campaign for National Pasta Day

Oct 26:

Howl at the Moon Day and Night (US)

National Pumpkin Day (US)

Oct 27:

World Day for Audiovisual Heritage

American Beer Day

National Pit Bull Awareness Day (US)

Oct 28:

International Animation Day

National Chocolate Day (US)

Special campaign for National Chocolate Day

Oct 29:

International Internet Day

National Oatmeal Day (US)

Oct 30:

Candy Corn Day (US)

National Checklist Day (US)

National Text Your Ex Day (US)

Oct 31:

World Cities Day

World Savings Day


National Caramel Apple Day (US)

Email content examples: Halloween campaign

Some of these content calendar ideas might seem too silly or not applicable to your brand or service. We surely don't suggest breeding irrelevant hashtags or spamming your readers with out-of-place promos just for the sake of traffic. Choose the event associated with what you’re doing, and come up with an unusual way to present it to your readers. Analyze what campaign format worked or didn’t work previously, and bring in some changes. Consider sprucing your newsletter with a GIF, or add a bit of interactive vibes into your event-inspired promo with a rollover effect.

Remember that holidays are all about fun and laughter. So whatever the content, make it positive and festive, and don’t forget to reinforce your verbal congratulations with a little gift: a free shipping code or monthly subscription would definitely set the mood.

P.S. Just in case you’re still in the middle of designing your September campaigns, this list will make your struggle much easier.

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Iuliia Nesterenko

Technical Writer

A technical (but still very creative) writer at eSputnik with a strong focus on design, current digital marketing trends, and new solutions for email automation.

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