Iuliia Nesterenko

Technical Writer

115 Email Subject Lines for Mother’s Day

Mother’s Day is an international holiday celebrated in many countries that typically falls on different dates in May:

First Sunday of May (May 3 in 2020): Hungary, Portugal, Spain, etc.

Second Sunday of May: (May 10 in 2020): US, Canada, many European countries, Australia, New Zealand, Japan, South Africa, etc.

Last Sunday of May (May 31 in 2020): Algeria, France, Morocco, Tunisia, etc.

Some countries celebrate this holiday on May 8, 14, 15, 16, 19 22, 26, 27, and 30. (See the full list).

Whatever the date though, marketers start preparing Mother’s Day ideas way before May. And alongside email design and content, writing a catchy and effective email subject line is a topic that triggers rough debate.

Most Popular Mother’s Day Subject Lines

During this period, you’ll hardly find a business that wouldn't run special Mother’s Day greetings and sales. As a result, 80% of subject lines in your inbox would contain such words as sale, discount, free, extended, gift, %off:

  • M❤️m Deserves Another Day & So Do YOU! Up to 60% Off Sale (Rugs USA);
  • 30% Off = Your Mother's Day Treat (a little early!) (Colorful Images);
  • This just in: You can STILL surprise Mom (and save 20%). (Shari's Berries);
  • HOURS LEFT— Our Extended Mother’s Day Sale ends tonight! (Evereve);
  • Your spa day = 20% off. (Annmarie Gianni);
  • Treat Yourself, Mom! One Day Only—50% off site-wide! (SleepyHeads Mall);
  • Mom, your happiness's our goal! THE SECOND ONE'S 50% OFF (Sensi);
  • $1,000 Giveaway! #MomsLifeIsTheBestLife! (Sseko Designs);
  • Moms are the best! | let's celebrate with 25% off today! (HauteFlair);
  • ? Mamma Mia Flash Sale 25% Off Today Only (Sunfood);
  • ?? Mommy Dearest: 25% off Juice! (VaporFi);
  • Mother's Day Gift Inside! ? (BuyBlueSteel);
  • Extended: 20% Off Mother's Day Sale! (Steve Madden);
  • ?‍? Shop with your Mom + 20% OFF (CAMPOR);
  • Last-minute Mother's Day gift? (Edible Arrangements);
  • Celebrate Mom with FREE shipping! ? (AFLORAL);
  • 20% Off Sitewide for Mother’s Day! ? (APOLO);
  • Ending Soon | A Mother's Day Special (Temple Spa);
  • Happy Mother's day!!! ❤ Last chance for 15% OFF (JinSoon);
  • Happy Mother's Day! ? Final hours to receive a FREE Zingo Scarf with your order (LAmade);
  • ? Mother’s Day Treats ? 30% OFF (Free Ship Deals);

Mother day special

9 Free Mother's Day Email Templates

  • FINAL DAY TO ENTER our Ultimate Mother's Day Giveaway! (Modern Nursery);
  • Our Mother’s Day Sale Starts Now! (Canvas On Demand);
  • Are you ready for Mother's Day? Here's 25% off! (Corner Stork);
  • Your Mother’s Day gift, delivered instantly ? (Pinhole Press);
  • ? Mother's Day Sale LAST CALL: 65% OFF! It's Now or Never! (GlassesUSA):
  • Last Day To Save 25% On All Orders...Happy Mother's Day! (Nick Chavez);
  • Get 50% off and more for Mother's Day ?(AquaSana);
  • International Mother's Day | 15% off (Kat Maconie);
  • FINAL HOURS: Mother's Day deals and FREE 2-3 day shipping. (Caudabe);
  • LAST CALL! Mother's Day Savings (Leading Lady);
  • They’re almost gone! Mother’s Day deals you don’t want to miss! (Jouer);
  • MAMMA MIA! Giveaway Alert! (Tkees);
  • Just in time for Mother's Day Sale! (LensPure);
  • Celebrate the day. Gift inside. 40%... (NY Fashion Center Fabrics);
  • 48 Hour Mother's Day Sale! (Lucky Tackle Box);
  • 20% Savings + Free Shiping For Mother's Day (Mojo).

Mother's day letter ideas

Original Subject Lines for Mother’s Day Emails

However, sales shouldn’t be the only focus of your Mother’s Day email marketing. Yes, the first thing people look for in emails is profit, but when you see 50 subject lines in a row saying Happy Mother’s Day Sales, you get kind of immune to all calls.

So don’t put all eggs in one basket, and don’t rely on discounts only. See how the below brands managed to strike the right cord with emotive and touching words.

  • All Week Long... We're Celebrating MOMS! ?(CookiesKids);
  • Lo and Behold: Mom’s Day Celebration Begins! ? (Angara);
  • BAGS FOR BRUNCH || SHOP FOR MOM (Matt & Nat);
  • It's never too late to celebrate Mom (Ole Henriksen);
  • Mom's Big Day Is Tomorrow! (Helen Ficalora);
  • For Mom: Flowers that will last a lifetime ? ? ? (OnlineFabricStore);
  • Happy Mother's Day To Tigers, House Cats and Humans (Triple T Studios);
  • Here's to Women Worth Celebrating (Ming Wang);
  • They make the world go round ❤️ (Catbird);
  • 28,991 ways to say… (Artifact Uprising);
  • We call her amazing, you call her Mom ❤ (Papyrus);

Mother's Day email

  • Her Day or Your Day, We wish you the best! (Kirkland’s);
  • Inspirational. Powerful. Unstoppable. (Rent the Runway);
  • A Mother's Day Tale of Love and Survival (Camilla Australia);
  • Mums, aunties, grandmothers. Women! (MIMCO);
  • “The future is female . . . Happy Mother’s Day” (Running Bare);
  • To Our Inspirational Muses: Happy Mother’s Day (VIDA);
  • Today and everyday, we celebrate YOU. ? (You! Lingerie);
  • Missed to Gift MOM This Mother's Day? Don't Worry (Pickup Flowers);
  • Have a Blessed Mother's Day! (Womensuits);
  • Saluting the Everyday Heroes (Alpha Industries);
  • Don't forget to call your mom today!! ? (Lalicious);
  • Celebrate mom everyday, not just on Mother's Day ? (Dr. Brite);

Mother's Day email marketing

  • Happy Mother's Day, Love For All The Moms. (YOINS);
  • We have treats for Mother’s Day! ❤️ ❤️ ❤️ (Daily Steals);
  • A mom to be proud of! ? (Keepsake);
  • ? One Fine Thing: Meet the Monas' Mommas (MonaMoore);
  • ? Special Girl Power Message on Mom Day + BTS Goodness ? (Taudrey);
  • To All The Boss Moms, Future Moms, Mothers, Aunts, and Parents (Nora Gardner);
  • Happy Mother’s Day ? | Sweet sentiments from our staff (charmingcharlie);
  • The M Dash: Mother’s Day Edition (MM LaFleur);
  • Here’s to Mom (solo stove);
  • This Mother's Day, Give Her More for Less! (GuruNanda);
  • A Mother’s Day Message From Peter! (Peter Thomas Roth);
  • Happy Mother's Day! XOXO, Kim (Yumi Kim);
  • Here's to the everyday icons ?❤ (Jurlique);
  • Make your mom smile bigger than the mountains! (Trek Light Gear);
  • This Mother's Day, order a gift that's especially customized for mom! ♥ (Sierra Living Concepts);
  • Mothers & Daughters ? (OSEA Malibu);
  • We're saying Happy Mother's Day with amazing deals! ?❤ (Way);
  • Make Your Mother's Day! They're Special ?‍?‍? ❤ (Mirraw);
  • Spread the Mother’s Day Love (Superga);
  • ?? Momma Cats And Human Moms Aren't All That Different. (Mokcat);
  • Not All Heroes Wear Capes (Liquid IV);
  • All those meals Mom made for you? (Patagonia);

Email marketing for Mother's Day

Last post
  • To all you Mama's out there (American West);
  • Ready For Mother's Day? ? (Klasse 14);
  • The Perfect Gift for a Perfect Mom on Mother's Day (The Jacket Maker);
  • Mama, Mommy, Mom, Mamasita, Ma, Mother… (Case Mate);
  • HEY MA, WHAT' UP. (SHOPAKIRA);
  • Let's help Mom make the switch! (BOIE);
  • A thank you to the coolest moms in the world (Embr);
  • The Ultimate Mother’s Day Giveaway (Ollie);
  • Today We Celebrate Motherhood ?(DockATot);
  • To all the Moms, Mothers, Moddies, Ninis, Bibis, Zazas and Parents (TomboyX);
  • Wishing you a sweet & happy Mother's Day (See's Candies);
  • To Our Moms, Daughters, Sisters, BFFs: Happy Mother's Day ? (Juicy Couture);
  • Mom Or Not, We Celebrate You (alice + olivia);
  • It’s the mother of all holidays! (Stonewall Kitchen);
  • Wishing All Mothers A Radiant Day (Cle de Peau Beaute);
  • It's the Day! Happy Mother's Day Sales! (Ever Pretty);
  • Who Rules the World? ? Moms! (Capsul);

Email marketing for Mother's Day

Free custom template for new users

  • Because Mom is always right ? (FabFitFun);
  • Happy Mother's Day to all unapologetic moms! (Lime Crime);
  • Celebrating mothers who do it all ? (Nanushka);
  • Mama, Woman, Goddess, Gaia (Cult Gaia);
  • What are the 3 words every Mom wants to hear? (Devotion Nutrition);
  • Celebrate the power of moms! (National Academy of Sports Medicine);
  • Mom, I Promise… (Cobbler Union);
  • “the hardest job I’ve ever had…” (Commando);
  • Get what you want this Mother's Day (Belebumbum);
  • For the Unconventional Mom (and all Mom's) - Happy Mothers' Day!! (Look Human);
  • Chirp celebrates Mothers and their special day (Cricket Media);
  • 3 Ways To CeleBEARate Mother's Day! (Build-A-Bear);
  • It's time to spoil Mom! ❤️ + Special Discount! (BrightTech);
  • mom is where the ? is (Philosophy);
  • A special gift for dog moms ? (TruDog);
  • Happy Mother's Day! We want to pamper you! (Adorable Essentials);

Email marketing subject lines

For a good result, launch a drip Mother’s Day campaign and use several approaches to email marketing subject line writing. Several weeks before the holiday, announce early sales, then send sales extended and right on a big day send a warm congratulations without any extra words or CTAs.

And if you need some inspiration in terms of email design, check our Mother’s Day email examples and see what findings are worth mimicking.

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Iuliia Nesterenko

Technical Writer

A technical (but still very creative) writer at eSputnik with a strong focus on design, current digital marketing trends, and new solutions for email automation.

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